Maschinenhersteller

Turn Your Installed Base Into a Recurring Revenue Engine

Befreien Sie sich von Papierformularen, optimieren Sie Ihre gesamte installierte Basis in einer Lösung und verwenden Sie 3D-Files, um das gesamte Unternehmen auf eine einzige Informationsquelle für Ihre installierte Basis abzustimmen.

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Increase Spare Parts Sales and Service Revenue

Your spare parts business can become a predictable revenue stream with a digital customer experience powered by field service software for spare-parts upsell and service monetisation.

Enable customers to request parts directly from your branded Customer Portal.

Show available parts per machine with full technical context to reduce downtime and increase parts sales.

Track which components were sold and replaced across your Installed Base to optimise service operations and drive revenue growth and customer loyalty.

Makula helps you increase spare parts and service revenue through field service workflows that streamline every stage of after-sales management.

Launch Paid Digital Access for Customers

Turn your Customer Portal into a premium digital service offering with Makula’s after-sales service revenue platform for OEMs & distributors.

Offer customers subscription access to documentation, machine analytics, or AI Copilot support.

Package digital access with maintenance contracts or machine sales to boost after-sales income with a digital field service platform

Provide real, measurable value and create recurring service revenue for machinery manufacturers through long-term subscription models.

What Recurring Service Revenue Could Look Like in FSM

Makula enables you to turn every machine sold into recurring income with Field Service software by offering your customers premium access to digital services around your assets.

This approach helps manufacturers evolve from traditional service models to digital field service solutions for industrial equipment manufacturers that drive revenue.

100 € / Month / Machine

That’s 1,200 € / Year / Machine

For 1,000 Machines in the market, this creates 1,200,000 € / Year in recurring revenue.

Here’s a sample business case illustrating how service-led monetisation creates predictable growth.

SwissCan Revolutionised Their Customer Service Through Makula's Customer Portal.

Read Case Study

How to Package and Structure Pricing for Your Customer Service Portal

Makula gives you full flexibility to define how digital services are packaged and priced within your field service revenue generation strategy. You decide what goes into the free tier, what’s offered as premium, and how much to charge based on your machines, markets, and business model.

Here’s one example of how you could structure your tiers to optimise field service operations and drive sustainable recurring income.

Tier	Included Features	Monthly Price / Machine
Free	Service Ticketing, Machine Documentation	0 €
Premium	Service Ticketing, SLA,	100 €

With Makula's Customer Portal, you can assign features based on customer, site, or machine, manually or automatically, so you stay in control of how your services are delivered and monetized.

How to Monetise Your Customer Portal Access

Add as a Line-Item in the Offer

Include digital access in your machine quotations by default.
Example: “Digital Premium Access – 1200€/year”

Offer as an Optional Package in the SLA

Bundle digital features into a premium tier of your service-level agreements (SLAs). Example: “Silver SLA: Standard service” vs. “Gold SLA: Includes AI Copilot”

Upsell to Your Existing Installed Base

Reach out to current customers and offer them access to the Customer Portal as an upgrade. This supports upselling and cross-selling in Field Service using real-time technician insights, driving more value per customer.

Include a Free Trial Period

Let customers try premium features for 3–6 months after machine delivery, then convert to a paid subscription.

With Makula, you can reduce downtime, improve first-time fix rate and generate revenue in Field Service, ensuring consistent profitability and customer satisfaction.

Frequently asked questions

How can field service software help manufacturers generate recurring revenue?

Makula enables OEMs and distributors to monetise their installed base with Field Service software by offering subscription-based digital services, spare parts ordering, and premium machine data access, turning one-time sales into long-term recurring income

What are the most effective ways to monetise your branded Customer Portal?

You can include digital access as a line-item in new equipment quotes, bundle it into premium service agreements, or upsell it to your existing customers. Makula’s field service solution for industrial equipment manufacturers offers flexible pricing structures to maximise profitability.

How does Makula increase spare parts and boost after-sales income?

Makula’s digital Customer Portal makes spare-parts requests simple and transparent. Customers can identify parts by machine, see availability, and reorder directly, driving more sales while reducing administrative workload. It’s the ideal field service software integrated with ERP/CRM for revenue tracking.

How does a customer portal improve long-term customer relationships?

A digital portal strengthens loyalty by giving customers a seamless self-service experience. When clients can easily access parts, documentation, and support, they’re more likely to renew subscriptions and stay connected to your brand, enabling service-led revenue growth.

Is it possible to offer different pricing tiers for digital services?

Absolutely. Makula allows you to build customised pricing tiers such as Free, Silver, and Gold so you can target different segments while maximising adoption and margins. This flexibility supports the monetisation of service and parts revenue for OEMs.

Das sagen unsere Kunden über uns

Seit der Implementierung von Makula im Juni 2023 haben wir eine drastische Reduzierung der Fehler und eine deutliche Steigerung unserer Effizienz nach dem Kauf festgestellt. Makula hat unsere Prozesse optimiert, sodass wir unseren Kunden einen schnelleren und genaueren Service bieten können. Dies hat nicht nur die Kundenzufriedenheit verbessert, sondern auch zusätzliche Einnahmen durch monatliche Verkäufe generiert.

Robert Thornton

Sales Director

Die Effizienz und Klarheit, die Makula in unseren Kundendienst gebracht hat, ist beispiellos. Unser Team ist besser aufeinander abgestimmt, unsere Kunden sind zufriedener und unser Umsatz steigt. Sehr zu empfehlen!

Norbert Kaiser

Managing Director

The overview of all the latest offers, spare part orders, invoices, and service reports, helps the customer enormously. The software has really developed very well and Makula is doing a great job. The service is great, if I need something, there is always an answer from Karina very quickly.

Michael G.

Chief Executive Officer

We have had a great experience with the Makula team from the sales process to onboarding and then helping with day to day support if needed. The team are always quick to come back to us and provide solutions to requests. The platform is easy to access and navigate and Makula have already incorporated most of the functionality we need. This enables us to support our customers with the tools and resources they need to order spares, access machine information or book service visits.

Lizzie W.

Marketing Executive

The software is very user-friendly and intuitive to use. The team assists very intensively with the transformation process and onboarding. We have managed to integrate the tool into our daily processes, thereby promoting our internal coordination and ultimately our spare parts sales.

Flynn S.

Advisory Board Member

Dank der Implementierung von Makula haben wir eine vollständige Rückverfolgbarkeit aller Kundenanfragen erreicht. Wir haben alle Kundenbeziehungen auf einer einzigen Plattform zusammengefasst, was unsere Reaktionszeiten und unsere betriebliche Effizienz erheblich verbessert hat

Fernando Neves

Global Customer Support Manager

Seit wir Makula verwenden, haben wir eine breitere Perspektive auf die sich entwickelnde Welt des digitalen Kundendienstes gewonnen. Die Software hat sich nahtlos in unsere Prozesse integriert, den Betrieb verbessert und neue Erkenntnisse geliefert. Es ist eine sanfte Erinnerung an die potenziellen Möglichkeiten, die KMU-Maschinenlieferanten in diesem digitalen Zeitalter offen stehen.

Erik Döinghaus

Managing Director

Makulas Plattform hat das Spiel für uns verändert. Das Onboarding verlief unglaublich reibungslos, und die Benutzerfreundlichkeit des Systems hat die Effizienz unseres Kundendienstes erheblich verbessert. Unsere Techniker sparen jetzt täglich mehrere Stunden ein, da sie weniger Zeit für Telefonanrufe und das Durchsuchen verstreuter Dokumente aufwenden müssen.

Edward Herbert

COO & Founder

Als Nutzer von über 30 Maschinenmarken kann ich mit Bestimmtheit sagen, dass die After-Sales-Plattform von Makula transformativ ist. Sie verbessert und optimiert nicht nur die Kommunikation mit OEMs — sie revolutioniert sie und sorgt für eine beispiellose Kundenzufriedenheit in einer zunehmend komplexen und dynamischen Produktion

Christopher Staub

Chief Executive Officer

Sind Sie bereit, Ihre Maschinenwartung zu transformieren?

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