Turn your installed base into a recurring revenue engine
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How Makula's Customer Operations Platform helps you generate new recurring revenue
Asset Hub
Maintain a full overview of your installed base. Instantly access machine documentation, view service history, and prepare technicians with everything they need before they head into the field.
CMMS Workflows
Capture tickets from customer portals, emails, or calls. Organize tasks visually with Kanban boards and maps, schedule technician visits, and collect service reports and signatures via mobile.
Industrial AI
Turn your asset database into an intelligent resource—record voice notes with AI Notetaker and attach them to assets, and enable smart retrieval with AI Copilots trained on your machine knowledge base.
3D Stream
Enhance understanding and troubleshooting for junior technicians with intuitive 3D machine models and visual 3D guides.
What Recurring Revenue Could Look Like for You
How to Package and Structure Pricing for Your Customer Service Portal
Makula gives you full flexibility to define how digital services are packaged and priced. You decide what goes into the free tier, what’s offered as a premium, and how much to charge—based on your machines, markets, and business model. Here’s just one example of how you could structure your tiers:
With the Makula Customer Portal, you can assign features based on customer, site, or machine—manually or automatically—so you stay in control of how your services are delivered and monetized.
How to Monetize Your Customer Portal Access
Include digital access in your machine quotations by default.
Example: “Digital Premium Access – 1200€/year”
Bundle digital features into a premium tier of your service-level agreements (SLAs).
Example: “Silver SLA: Standard service” vs. “Gold SLA: Includes 3D Access & AI Co-Pilot”
Reach out to current customers and offer them access to the Customer Portal as an upgrade.
Let customers try premium features for 3–6 months after machine delivery, then convert to a paid subscription.
Here’s what our customers say about us
Since implementing Makula in June 2023, we've seen a dramatic reduction in errors and a significant boost to our after-sales efficiency. Makula has streamlined our processes, allowing us to provide faster and more accurate service to our customers. This has not only improved customer satisfaction but has also generated additional revenue through monthly sales.
The efficiency and clarity that Makula brought to our after-sales operation is unparalleled. Our team is more aligned, our customers are happier, and our revenue is on the rise. Highly recommended!
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The overview of all the latest offers, spare part orders, invoices, and service reports, helps the customer enormously. The software has really developed very well and Makula is doing a great job. The service is great, if I need something, there is always an answer from Karina very quickly.
We have had a great experience with the Makula team from the sales process to onboarding and then helping with day to day support if needed. The team are always quick to come back to us and provide solutions to requests. The platform is easy to access and navigate and Makula have already incorporated most of the functionality we need. This enables us to support our customers with the tools and resources they need to order spares, access machine information or book service visits.
The software is very user-friendly and intuitive to use. The team assists very intensively with the transformation process and onboarding. We have managed to integrate the tool into our daily processes, thereby promoting our internal coordination and ultimately our spare parts sales.
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Thanks to the implementation of Makula, we have achieved full traceability of all customer requests. We consolidated all after-sales interactions into a single platform, which has significantly improved our response times and operational efficiency
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Since we started using Makula, we've gained a broader perspective on the evolving world of digital after-sales. The software has seamlessly blended with our processes, enhancing operations and providing fresh insights. It's a gentle reminder of the portential avenues open for SME machine suppliers in this digital era.
Makula's platform has been a game-changer for us. Onboarding was incredibly smooth, and the system's ease of use has significantly improved our after-sales service efficiency. Our technicians now save several hours each day by reducing the time spent on phone calls and searching through scattered documents.
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Being a user of 30+ machine brands, I can firmly state that Makula's after-sales platform is transformative. It doesn't just enhance and streamline communication with OEMs—it revolutionises it, driving unparalleled customer satisfaction in an increasingly complex and dynamic production
Ready to transform your machine maintenance?
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