Generate Revenue

Turn Your Installed Base Into a Recurring Revenue Engine

Makula provides field service revenue generation software that helps machinery manufacturers and distributors move beyond one-time sales. It enables you to monetise your installed base, turning each machine in the field into a source of recurring service revenue. Offer your customers premium access to digital services directly linked to every machine they operate through a service-led revenue growth platform for industrial equipment.

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Industry leaders we work with

Increase Spare Parts Sales and Service Revenue

Your spare parts business can become a predictable revenue stream with a digital customer experience powered by field service software for spare-parts upsell and service monetisation.

Enable customers to request parts directly from your branded Customer Portal.

Show available parts per machine with full technical context to reduce downtime and increase parts sales.

Track which components were sold and replaced across your Installed Base to optimise service operations and drive revenue growth and customer loyalty.

Makula helps you increase spare parts and service revenue through field service workflows that streamline every stage of after-sales management.

Launch Paid Digital Access for Customers

Turn your Customer Portal into a premium digital service offering with Makula’s after-sales service revenue platform for OEMs & distributors.

Offer customers subscription access to documentation, machine analytics, or AI Copilot support.

Package digital access with maintenance contracts or machine sales to boost after-sales income with a digital field service platform

Provide real, measurable value and create recurring service revenue for machinery manufacturers through long-term subscription models.

What Recurring Service Revenue Could Look Like in FSM

Makula enables you to turn every machine sold into recurring income with Field Service software by offering your customers premium access to digital services around your assets.

This approach helps manufacturers evolve from traditional service models to digital field service solutions for industrial equipment manufacturers that drive revenue.

100 € / Month / Machine

That’s 1,200 € / Year / Machine

For 1,000 Machines in the market, this creates 1,200,000 € / Year in recurring revenue.

Here’s a sample business case illustrating how service-led monetisation creates predictable growth.

SwissCan Revolutionised Their Customer Service Through Makula's Customer Portal.

Read Case Study

How to Package and Structure Pricing for Your Customer Service Portal

Makula gives you full flexibility to define how digital services are packaged and priced within your field service revenue generation strategy. You decide what goes into the free tier, what’s offered as premium, and how much to charge based on your machines, markets, and business model.

Here’s one example of how you could structure your tiers to optimise field service operations and drive sustainable recurring income.

Tier	Included Features	Monthly Price / Machine
Free	Service Ticketing, Machine Documentation	0 €
Premium	Service Ticketing, SLA,	100 €

With Makula's Customer Portal, you can assign features based on customer, site, or machine, manually or automatically, so you stay in control of how your services are delivered and monetized.

How to Monetise Your Customer Portal Access

Add as a Line-Item in the Offer

Include digital access in your machine quotations by default.
Example: “Digital Premium Access – 1200€/year”

Offer as an Optional Package in the SLA

Bundle digital features into a premium tier of your service-level agreements (SLAs). Example: “Silver SLA: Standard service” vs. “Gold SLA: Includes AI Copilot”

Upsell to Your Existing Installed Base

Reach out to current customers and offer them access to the Customer Portal as an upgrade. This supports upselling and cross-selling in Field Service using real-time technician insights, driving more value per customer.

Include a Free Trial Period

Let customers try premium features for 3–6 months after machine delivery, then convert to a paid subscription.

With Makula, you can reduce downtime, improve first-time fix rate and generate revenue in Field Service, ensuring consistent profitability and customer satisfaction.

Frequently asked questions

How can field service software help manufacturers generate recurring revenue?

Makula enables OEMs and distributors to monetise their installed base with Field Service software by offering subscription-based digital services, spare parts ordering, and premium machine data access, turning one-time sales into long-term recurring income

What are the most effective ways to monetise your branded Customer Portal?

You can include digital access as a line-item in new equipment quotes, bundle it into premium service agreements, or upsell it to your existing customers. Makula’s field service solution for industrial equipment manufacturers offers flexible pricing structures to maximise profitability.

How does Makula increase spare parts and boost after-sales income?

Makula’s digital Customer Portal makes spare-parts requests simple and transparent. Customers can identify parts by machine, see availability, and reorder directly, driving more sales while reducing administrative workload. It’s the ideal field service software integrated with ERP/CRM for revenue tracking.

How does a customer portal improve long-term customer relationships?

A digital portal strengthens loyalty by giving customers a seamless self-service experience. When clients can easily access parts, documentation, and support, they’re more likely to renew subscriptions and stay connected to your brand, enabling service-led revenue growth.

Is it possible to offer different pricing tiers for digital services?

Absolutely. Makula allows you to build customised pricing tiers such as Free, Silver, and Gold so you can target different segments while maximising adoption and margins. This flexibility supports the monetisation of service and parts revenue for OEMs.

Here’s what our customers say about us

Since implementing Makula in June 2023, we've seen a dramatic reduction in errors and a significant boost to our after-sales efficiency. Makula has streamlined our processes, allowing us to provide faster and more accurate service to our customers. This has not only improved customer satisfaction but has also generated additional revenue through monthly sales.

Robert Thornton

Sales Director

The efficiency and clarity that Makula brought to our after-sales operation is unparalleled. Our team is more aligned, our customers are happier, and our revenue is on the rise. Highly recommended!

Norbert Kaiser

Managing Director

The overview of all the latest offers, spare part orders, invoices, and service reports, helps the customer enormously. The software has really developed very well and Makula is doing a great job. The service is great, if I need something, there is always an answer from Karina very quickly.

Michael G.

Chief Executive Officer

We have had a great experience with the Makula team from the sales process to onboarding and then helping with day to day support if needed. The team are always quick to come back to us and provide solutions to requests. The platform is easy to access and navigate and Makula have already incorporated most of the functionality we need. This enables us to support our customers with the tools and resources they need to order spares, access machine information or book service visits.

Lizzie W.

Marketing Executive

The software is very user-friendly and intuitive to use. The team assists very intensively with the transformation process and onboarding. We have managed to integrate the tool into our daily processes, thereby promoting our internal coordination and ultimately our spare parts sales.

Flynn S.

Advisory Board Member

Thanks to the implementation of Makula, we have achieved full traceability of all customer requests. We consolidated all after-sales interactions into a single platform, which has significantly improved our response times and operational efficiency

Fernando Neves

Global Customer Support Manager

Since we started using Makula, we've gained a broader perspective on the evolving world of digital after-sales. The software has seamlessly blended with our processes, enhancing operations and providing fresh insights. It's a gentle reminder of the portential avenues open for SME machine suppliers in this digital era.

Erik Döinghaus

Managing Director

Makula's platform has been a game-changer for us. Onboarding was incredibly smooth, and the system's ease of use has significantly improved our after-sales service efficiency. Our technicians now save several hours each day by reducing the time spent on phone calls and searching through scattered documents.

Edward Herbert

COO & Founder

Being a user of 30+ machine brands, I can firmly state that Makula's after-sales platform is transformative. It doesn't just enhance and streamline communication with OEMs—it revolutionises it, driving unparalleled customer satisfaction in an increasingly complex and dynamic production

Christopher Staub

Chief Executive Officer

Ready to transform your machine maintenance?

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