Collaborate with Distributors

Manage Distributors and Service Partners from One Central Platform

Makula is a distributor management software for OEMs & distributors that enables you to set up a branded Partner Workspace. Distributors and service partners can log in, access machine information, and collaborate on service, while you retain full control of data, tickets, and responsibilities. This distributor enablement platform for machinery manufacturers centralizes communication, improves visibility, and strengthens partner performance.

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Industry leaders we work with

Business Impact

Sell more machines — Distributors and partners have access to your full digital product catalogue, specs, and 3D models right on their phone or tablet, making it easier to showcase and sell your machines.

Deliver consistent, high-quality service across all partners and regions with checklists, and shared standards.

Reduce support workload by giving partners self-service access to technical data, instructions, and documentation.

Gain transparency on where your machines are deployed and how they’re serviced, even when resold or supported by third parties.

Onboard new partners faster, with ready-to-use content and tools instead of lengthy training and handovers.

Improve end-customer satisfaction with faster, more consistent service, no matter who performs it.

Central Platform for All Partners and Customers

Makula’s industrial equipment distributor portal software allows OEMs to create a branded Partner Workspace where distributors and service partners can log in to manage the Installed Base, access data, and handle delegated service tickets.

Partners access machine data, service history, and documentation in one workspace

OEMs decide which tickets to delegate and monitor their resolution.

Each workspace is OEM-branded and accessible on web or mobile, supporting a Field Service solution for distributor and service partner networks

This distributor management software for OEMs & distributors ensures partners can work independently while your OEM retains oversight, improving efficiency and service consistency.

Enable Knowledge Sharing and Training

Distribute product knowledge and updates across your partner network instantly. Keep everyone aligned and informed with a knowledge-sharing platform integrated with field service workflows.

Publish manuals, spare part lists, drawings, and SOPs centrally for all partners.

Share training data, updates, and product releases immediately

Maintain a single, always up-to-date product catalogue for reference and education.

With Makula, partners can access a digital knowledge base for machinery service teams, which helps preserve expertise and reduces dependency on your internal team.

Collaborate on Tickets Seamlessly

Customer tickets often need delegation to distributors or service partners, a process that traditionally involves email chains and lost visibility. With Makula, everyone works in the same shared Partner Workspace, making ticket management across distributors effortless.

End customers, distributors, and OEMs access and update the same tickets in real time.

Tickets are routed automatically to the right partner for resolution.

Escalations and feedback loops happen directly in the system, not over email.

Makula's Field Service software integrated with ERP/CRM for revenue tracking ensures operational transparency, faster response times, and improved first-time fix rates.

Empower Partners with an AI Copilot

Makula equips your global network with an intelligent assistant that scales your expertise across languages and locations.

Partners ask questions in any language and receive accurate, contextual replies about your machinery

The AI Copilot retrieves information from manuals, FAQs, and ticket history.

Reduce repetitive support requests and strengthen partner independence.

AI-powered knowledge capture for industrial service teams enables partners to operate efficiently while maintaining high service standards.

Help Your Partners Sell More Machine

Enable your distributors and sales partners to confidently represent your machines anywhere, anytime. With Makula, they get:

A digital product catalogue with specs, media, and configurations.

Full documentation access to answer customer questions instantly.

An AI Copilot that responds in real time, even in local languages.

our partners can turn every machine sold into recurring income with Makula's Field Service software, close deals faster, and drive revenue growth for your OEM business without chasing your internal team for materials.

Frequently asked questions

Is it possible for partners to digitally access machine data and service history?

Whether partners are in the office or on-site with a customer, Makula serves as a comprehensive distributor portal for installed base and spare parts for OEMs, enabling them to examine machine information, documentation, and service history at any time.

In what ways does Makula facilitate information exchange among distributor networks?

Manage your distributor network with Makula’s Field Service software which operates as a built-in knowledge-sharing platform connected with your workflows. Without depending on emails or out-of-date files, you can rapidly publish manuals, SOPs, training materials, and updates to keep all distributors informed and in sync.

Is partner productivity enhanced by Makula's AI Copilot feature?

For your whole network of partners, the AI Copilot functions as an intelligent assistant. It gathers information from FAQs, manuals, and ticket history to deliver precise instructions in a matter of seconds, enabling partners to solve problems on their own and complete tasks more quickly.

Is Makula capable of managing distributor networks across multiple regions?

Makula supports numerous languages, geographical areas, and time zones and is intended for industrial equipment distributor networks. This guarantees that your partners can provide reliable, high-quality service anywhere in the world.

How does this platform help OEMs make money?

Makula gives your partners the resources they need to increase sales, such as digital catalogues and simplified spare parts ordering. Through distributor networks, this helps OEMs boost revenue from replacement parts and services while also enhancing customer happiness and service reliability.

Here’s what our customers say about us

Since implementing Makula in June 2023, we've seen a dramatic reduction in errors and a significant boost to our after-sales efficiency. Makula has streamlined our processes, allowing us to provide faster and more accurate service to our customers. This has not only improved customer satisfaction but has also generated additional revenue through monthly sales.

Robert Thornton

Sales Director

The efficiency and clarity that Makula brought to our after-sales operation is unparalleled. Our team is more aligned, our customers are happier, and our revenue is on the rise. Highly recommended!

Norbert Kaiser

Managing Director

The overview of all the latest offers, spare part orders, invoices, and service reports, helps the customer enormously. The software has really developed very well and Makula is doing a great job. The service is great, if I need something, there is always an answer from Karina very quickly.

Michael G.

Chief Executive Officer

We have had a great experience with the Makula team from the sales process to onboarding and then helping with day to day support if needed. The team are always quick to come back to us and provide solutions to requests. The platform is easy to access and navigate and Makula have already incorporated most of the functionality we need. This enables us to support our customers with the tools and resources they need to order spares, access machine information or book service visits.

Lizzie W.

Marketing Executive

The software is very user-friendly and intuitive to use. The team assists very intensively with the transformation process and onboarding. We have managed to integrate the tool into our daily processes, thereby promoting our internal coordination and ultimately our spare parts sales.

Flynn S.

Advisory Board Member

Thanks to the implementation of Makula, we have achieved full traceability of all customer requests. We consolidated all after-sales interactions into a single platform, which has significantly improved our response times and operational efficiency

Fernando Neves

Global Customer Support Manager

Since we started using Makula, we've gained a broader perspective on the evolving world of digital after-sales. The software has seamlessly blended with our processes, enhancing operations and providing fresh insights. It's a gentle reminder of the portential avenues open for SME machine suppliers in this digital era.

Erik Döinghaus

Managing Director

Makula's platform has been a game-changer for us. Onboarding was incredibly smooth, and the system's ease of use has significantly improved our after-sales service efficiency. Our technicians now save several hours each day by reducing the time spent on phone calls and searching through scattered documents.

Edward Herbert

COO & Founder

Being a user of 30+ machine brands, I can firmly state that Makula's after-sales platform is transformative. It doesn't just enhance and streamline communication with OEMs—it revolutionises it, driving unparalleled customer satisfaction in an increasingly complex and dynamic production

Christopher Staub

Chief Executive Officer

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