Launch Customer Portal

Customer Portal Software for OEM’s and Distributors

Launch a modern digital Customer Portal for machinery after-sales to give your customers 24/7 access to detailed machine and service information, making it easier to sell spare parts, strengthen customer loyalty, and streamline service requests.

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Key Business Outcomes of Launching a Customer Portal

Reduce Service Costs and Manual Work

Automate ticket intake, spare-part requests, and documentation sharing so your team spends up to 40% less time on coordination per customer.

Increase Spare-Parts and Service Revenue

Drive recurring revenue by creating a digital after-sales channel that lets customers quickly identify parts, submit requests, and access paid digital services through your branded Customer Portal.

Strengthen Relationships and Drive Repeat Business

Offer your end-users a transparent, modern service experience that builds trust, boosts customer satisfaction and drives more repeat orders across your Installed Base.

Give Customers 24/7 Access to Machine Information

Makula makes it easy for customers to view their installed machines, documentation, and service records through a self-service Customer Portal for industrial equipment.

Customers log in through your website or by scanning a QR code on the machine

View machine details, manuals, maintenance schedules and service history instantly.

Keep customers informed with the latest machine information and updates.

Allow Customers to Create and Track Service Tickets

Customers can raise and follow up on service requests directly in the Customer Portal, reducing email traffic and response delays.

Customers create new tickets with one click, automatically linked to the correct machine.

See ticket status, assigned technician, and progress in real time.

Communicate directly with your service team in a structured thread.

Empower Customers with an AI Service Copilot

Makula’s Customer Portal includes an AI Copilot that instantly answers customer questions based on their own machines and service history. It uses your official documentation and past service records to provide accurate, context-specific help, anytime in any language.

Customers ask questions in natural language about maintenance or troubleshooting

The AI Copilot draws from manuals, asset data, and previous tickets for that customer

It is language agnostic and always available, reducing repetitive support requests and improving understanding

Enable Self-Service Spare Part Requests

Let customers browse your spare parts catalogue in the portal and submit part requests digitally.

Display the right parts per machine or asset.

Customers can request quotations

All requests stay linked to the relevant machine for full traceability

Share Documentation and Training Materials Easily

Centralise technical knowledge and make it accessible to customers without sending endless PDFs.

Upload manuals, SOPs, and drawings once and keep them always up to date.

Organise content by machine or model for intuitive navigation.

Control who can access confidential or advanced documentation.

Integrate Seamlessly with Field Service and Help Desk teams

The Customer Portal is fully connected to your service workflows in Makula.

Tickets created by customers appear instantly in your Help Desk dashboard.

Customers can see updates on ticket and work order progress through our Scheduling and Dispatch feature.

For consistent asset visibility data directly flows into CRM and ERP systems.

Keep Full Control of Access and Data

You decide which customers and partners can access which machines and information.

Grant or revoke access per customer, site, or distributor

Manage roles and permissions centrally

Transform Your Product Data into a Digital Experience

Make it easy for your customers to explore your full offering and access detailed product information anytime.

Provide instant asset visibility with structured, searchable product catalogs through the portal.

Organise products by custom filters, automatically displaying relevant maintenance records and machine service history

Keep catalogs dynamic and continuously updated to reflect your latest offerings.

Frequently asked questions

Is the Makula Customer Portal appropriate for business-to-business and business-to-consumer transactions?

Indeed. Makula's Customer Portal offers role-based access, account-level analytics, and customisable dashboards to accommodate both corporate service contracts and individual client requirements.

How safe is data sharing via Makula's Customer Portal?

Makula takes advantage of GDPR-compliant frameworks, role-based permissions, and enterprise-grade encryption. Every customer action and shared file on the portal is completely safe from unwanted access.

Is it possible to connect the Customer Portal to my current ERP or CRM system?

Of course. Makula facilitates the automatic synchronisation of customer and job data by integration with widely used business systems. Teams are able to keep consistent records across all platforms and get rid of duplicate entries thanks to this.

What types of analytics are accessible via the Customer Portal?

By connecting to Makula's Reports & Analytics engine, the portal helps service managers maximize performance and retention by providing them with insights into customer happiness, ticket response times, and service quality.

How soon can I start my clients' Customer Portal?

Deployment is guided and quick. With help from our implementation team to set up workflows, permissions, and branding, the majority of Makula clients launch their branded customer portal in a matter of days.

Can clients use mobile devices to access the portal?

Indeed. Teams and clients on the go will love the Makula’s Mobile App responsiveness, which enables users to approve jobs, monitor updates, and seek service from their Customer Portal.

Here’s what our customers say about us

Since implementing Makula in June 2023, we've seen a dramatic reduction in errors and a significant boost to our after-sales efficiency. Makula has streamlined our processes, allowing us to provide faster and more accurate service to our customers. This has not only improved customer satisfaction but has also generated additional revenue through monthly sales.

Robert Thornton

Sales Director

The efficiency and clarity that Makula brought to our after-sales operation is unparalleled. Our team is more aligned, our customers are happier, and our revenue is on the rise. Highly recommended!

Norbert Kaiser

Managing Director

The overview of all the latest offers, spare part orders, invoices, and service reports, helps the customer enormously. The software has really developed very well and Makula is doing a great job. The service is great, if I need something, there is always an answer from Karina very quickly.

Michael G.

Chief Executive Officer

We have had a great experience with the Makula team from the sales process to onboarding and then helping with day to day support if needed. The team are always quick to come back to us and provide solutions to requests. The platform is easy to access and navigate and Makula have already incorporated most of the functionality we need. This enables us to support our customers with the tools and resources they need to order spares, access machine information or book service visits.

Lizzie W.

Marketing Executive

The software is very user-friendly and intuitive to use. The team assists very intensively with the transformation process and onboarding. We have managed to integrate the tool into our daily processes, thereby promoting our internal coordination and ultimately our spare parts sales.

Flynn S.

Advisory Board Member

Thanks to the implementation of Makula, we have achieved full traceability of all customer requests. We consolidated all after-sales interactions into a single platform, which has significantly improved our response times and operational efficiency

Fernando Neves

Global Customer Support Manager

Since we started using Makula, we've gained a broader perspective on the evolving world of digital after-sales. The software has seamlessly blended with our processes, enhancing operations and providing fresh insights. It's a gentle reminder of the portential avenues open for SME machine suppliers in this digital era.

Erik Döinghaus

Managing Director

Makula's platform has been a game-changer for us. Onboarding was incredibly smooth, and the system's ease of use has significantly improved our after-sales service efficiency. Our technicians now save several hours each day by reducing the time spent on phone calls and searching through scattered documents.

Edward Herbert

COO & Founder

Being a user of 30+ machine brands, I can firmly state that Makula's after-sales platform is transformative. It doesn't just enhance and streamline communication with OEMs—it revolutionises it, driving unparalleled customer satisfaction in an increasingly complex and dynamic production

Christopher Staub

Chief Executive Officer

Ready to transform your machine maintenance?

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