Proactive Service

Increase Revenue with Proactive Field Service Software

Makula's Proactive Field Service helps machinery manufacturers and distributors monetise their installed base. Move from reactive repair to preventive maintenance schedules so you sell more parts, secure recurring service revenue, and boost customer loyalty.

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Industry leaders we work with

How Makula's Proactive Service Model Supports Recurring Revenue Generation

Monetize Installed Base

Many installed machines are serviced only when they break, leaving revenue on the table.

Missed Parts Sales

Without proactive plans, customers buy spare parts from third parties.

Strengthen Customer Loyalty

By keeping machines running reliably, machinery manufacturers and distributors position themselves as trusted long-term after-sales partners.

Enable Proactive Spare Part Ordering with Customer Portal

Allow customers to identify, request, and order spare parts directly from the portal based on their installed machines.

Let customers order spare parts in context of their machines and configurations

Reduce back-and-forth by avoiding manual part identification and email requests

Increase spare parts revenue through timely, proactive replacement recommendations

Engage Customers Through the Customer Portal

Use the customer portal as a proactive communication channel instead of reactive email exchanges.

Show customers upcoming maintenance, service status, and machine information

Notify customers about planned service visits and recommended actions

Increase service acceptance by involving customers early and transparently

Gain Full Visibility Into Your Installed Base

Enable proactive service alerts and planning by understanding the real-time service status of every customer and machine across your installed base.

Track maintenance status, service history, and upcoming service needs per machine

Identify overdue assets and machines approaching service intervals

Create transparency across customers, regions, and service teams

Automate Recurring Maintenance Planning

Turn recurring service visits into a predictable and automated planning process.

Define automated reminders and schedules for recurring maintenance events per machine or customer

Ensure preventive maintenance is planned and never forgotten

Reduce manual coordination effort for service coordinators

Prioritise Service by SLA and Customer Value

Segment your installed base by service level agreements and customer importance to focus proactive efforts where they generate the most revenue.

Group machines by SLA tiers, response commitments, and contractual obligations

Prioritise proactive service for strategic customers and revenue-critical assets

Maximise service revenue by allocating effort where customers are willing to pay

Know Your Customers and Machines Better Than Anyone Else

Loyalty increases when customers feel you understand their machines and operational reality deeply.

Prevent equipment failures with complete visibility into each customer's installed base and service history

Use machine context to personalise service interactions and recommendations

Avoid repetitive questions by working with full historical customer knowledge

Frequently asked questions

What is proactive field service software?

Proactive field service software lets machinery manufacturers monitor machine health, automate maintenance planning, and act before failures occur. Unlike reactive repair tools, it helps you prevent downtime, maximize uptime, and deliver planned service efficiently.

How is proactive service different from reactive service?

Reactive service in Makula Field Service starts when a customer reports a problem, while proactive service starts before issues occur. Makula Field Service enables OEMs to plan service based on machine status, service intervals, and customer importance rather than emergency requests.

How does predictive maintenance improve service operations?

Predictive maintenance uses historical service data and trends to identify patterns that lead to failures. By scheduling maintenance before a breakdown happens, teams can reduce emergency repairs, improve first-time fix rates, and lower overall service costs.

How does Makula Field Service support proactive service?

Makula Field Service supports proactive service by combining installed base visibility, preventive maintenance scheduling, automated reminders, customer portal communication, and work order automation. This allows machinery manufacturers and distributors to systematically plan and execute service instead of relying on ad-hoc actions.

Can proactive service alerts reduce unplanned downtime? 

Yes. Proactive service alerts notify you when a machine shows early signs of degradation or when maintenance is due, allowing you to address issues before they disrupt operations.

How do proactive service plans increase recurring revenue? 

Proactive service plans bundle planned visits, spare parts, and preventive maintenance into contracts that deliver predictable service revenue over time, reducing reliance on reactive break-fix work.

Here’s what our customers say about us

Since implementing Makula in June 2023, we've seen a dramatic reduction in errors and a significant boost to our after-sales efficiency. Makula has streamlined our processes, allowing us to provide faster and more accurate service to our customers. This has not only improved customer satisfaction but has also generated additional revenue through monthly sales.

Robert Thornton

Sales Director

The efficiency and clarity that Makula brought to our after-sales operation is unparalleled. Our team is more aligned, our customers are happier, and our revenue is on the rise. Highly recommended!

Norbert Kaiser

Managing Director

The overview of all the latest offers, spare part orders, invoices, and service reports, helps the customer enormously. The software has really developed very well and Makula is doing a great job. The service is great, if I need something, there is always an answer from Karina very quickly.

Michael G.

Chief Executive Officer

We have had a great experience with the Makula team from the sales process to onboarding and then helping with day to day support if needed. The team are always quick to come back to us and provide solutions to requests. The platform is easy to access and navigate and Makula have already incorporated most of the functionality we need. This enables us to support our customers with the tools and resources they need to order spares, access machine information or book service visits.

Lizzie W.

Marketing Executive

The software is very user-friendly and intuitive to use. The team assists very intensively with the transformation process and onboarding. We have managed to integrate the tool into our daily processes, thereby promoting our internal coordination and ultimately our spare parts sales.

Flynn S.

Advisory Board Member

Thanks to the implementation of Makula, we have achieved full traceability of all customer requests. We consolidated all after-sales interactions into a single platform, which has significantly improved our response times and operational efficiency

Fernando Neves

Global Customer Support Manager

Since we started using Makula, we've gained a broader perspective on the evolving world of digital after-sales. The software has seamlessly blended with our processes, enhancing operations and providing fresh insights. It's a gentle reminder of the portential avenues open for SME machine suppliers in this digital era.

Erik Döinghaus

Managing Director

Makula's platform has been a game-changer for us. Onboarding was incredibly smooth, and the system's ease of use has significantly improved our after-sales service efficiency. Our technicians now save several hours each day by reducing the time spent on phone calls and searching through scattered documents.

Edward Herbert

COO & Founder

Being a user of 30+ machine brands, I can firmly state that Makula's after-sales platform is transformative. It doesn't just enhance and streamline communication with OEMs—it revolutionises it, driving unparalleled customer satisfaction in an increasingly complex and dynamic production

Christopher Staub

Chief Executive Officer

Ready to transform your machine maintenance?

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