Customer Managmenet

Customer Resource Management — Built for Machinery Manufacturers & Distributors

Know exactly which customer owns which machines and see the complete service history in one place.
Industry leaders we work with
Company logoCompany logoCompany logoCompany logoCompany logoCompany logoCompany logoCompany logoCompany logo
Company logoCompany logoCompany logoCompany logoCompany logoCompany logoCompany logoCompany logoCompany logo
Increase Revenue

See your full installed base by customer and machine to spot upsell, cross-sell, and renewal opportunities instantly.

Proactive Service

Schedule recurring maintenance per asset and customer so you know exactly when to reach out, visit, and generate repeat business.

Industrial AI

Customer–Machine Mapping

Instantly see which machines belong to which customer
Track multiple sites and subsidiaries per account
Filter by machine type, serial number, or installation date
Industrial AI

Complete Service History per Machine

View all past maintenance, repairs, inspections, and upgrades for each of your customers machines
Access technician notes, parts used, and follow-up recommendations
Track warranty status and compliance requirements
Industrial AI

Never miss an annual service opportunity again

Set recurring maintenance & service opportuntiy per asset and customer

Recurring plans per asset & customer with flexible cadences (annual, quarterly, usage-based) and start dates
Timely reminders for assigned owners, plus an upcoming/due/overdue view to stay on track.
One-click follow-through to convert scheduled events into visits or work orders and record completion in asset history.

Here’s what our customers say about us

Since implementing Makula in June 2023, we've seen a dramatic reduction in errors and a significant boost to our after-sales efficiency. Makula has streamlined our processes, allowing us to provide faster and more accurate service to our customers. This has not only improved customer satisfaction but has also generated additional revenue through monthly sales.

Robert Thornton
Sales Director

The efficiency and clarity that Makula brought to our after-sales operation is unparalleled. Our team is more aligned, our customers are happier, and our revenue is on the rise. Highly recommended!

Norbert Kaiser
Managing Director

The overview of all the latest offers, spare part orders, invoices, and service reports, helps the customer enormously. The software has really developed very well and Makula is doing a great job. The service is great, if I need something, there is always an answer from Karina very quickly.

Michael G.
Chief Executive Officer

We have had a great experience with the Makula team from the sales process to onboarding and then helping with day to day support if needed. The team are always quick to come back to us and provide solutions to requests. The platform is easy to access and navigate and Makula have already incorporated most of the functionality we need. This enables us to support our customers with the tools and resources they need to order spares, access machine information or book service visits.

Lizzie W.
Marketing Executive

The software is very user-friendly and intuitive to use. The team assists very intensively with the transformation process and onboarding. We have managed to integrate the tool into our daily processes, thereby promoting our internal coordination and ultimately our spare parts sales.

Flynn S.
Advisory Board Member

Thanks to the implementation of Makula, we have achieved full traceability of all customer requests. We consolidated all after-sales interactions into a single platform, which has significantly improved our response times and operational efficiency

Fernando Neves
Global Customer Support Manager

Since we started using Makula, we've gained a broader perspective on the evolving world of digital after-sales. The software has seamlessly blended with our processes, enhancing operations and providing fresh insights. It's a gentle reminder of the portential avenues open for SME machine suppliers in this digital era.

Erik Döinghaus
Managing Director

Makula's platform has been a game-changer for us. Onboarding was incredibly smooth, and the system's ease of use has significantly improved our after-sales service efficiency. Our technicians now save several hours each day by reducing the time spent on phone calls and searching through scattered documents.

Edward Herbert
COO & Founder

Being a user of 30+ machine brands, I can firmly state that Makula's after-sales platform is transformative. It doesn't just enhance and streamline communication with OEMs—it revolutionises it, driving unparalleled customer satisfaction in an increasingly complex and dynamic production

Christopher Staub
Chief Executive Officer

Ready to transform your machine maintenance?