Customer Managmenet

Field Service CRM Software Built for Machinery OEMs

Makula's field service CRM connects every customer to their machines, service history, and contracts so your team has the context they need to service, retain, and grow every account.

Request Free Demo Contact Sales

Why Field Service CRM for OEM Drives Efficiency

Context Driven CRM

Generic CRMs track contacts and deals but Makula tracks customers through their installed base.

Full Service History

When a customer calls, your team sees every ticket, work order, and visit against that account.

Spot After-sales Opportunities

Find renewal and upsell prospects when expired contracts and gaps in service coverage are visible in the customer record.

Centralise Customer Information for Service Teams

Manage all customer information in one field service CRM platform and connect it directly to machines and service activities.

Store customer contacts, locations, and service-relevant details centrally

Link every customer to their installed base automatically

Replace scattered spreadsheets and notes with one shared customer view

Track Customers Through Their Installed Base

See customers, not just as accounts, but through full machine context that you service for them.

View all machines, sites, and assets per customer in one interface

Understand service relevance based on asset type, age, and status

Support informed service decisions with full installed base context

Complete Service History Across Every Customer Account

Build a complete service record for every customer across all machines and interactions.

View tickets, work orders, and service history per customer

Understand recurring issues and service patterns across the installed base

Improve service quality with historical customer insights

Manage Multi-Site Customers Without Losing Track

Makula's CRM for equipment manufacturers lets you model the full customer structure with multiple sites under one account.

Organise customers with multiple locations and production sites

Assign machines and service activities to the correct site

Support global customers with consistent customer data structures

Build & Track Sales Pipeline

Prioritise opportunities with a clear overview of your deals at every stage. Makula’s Field Service software helps you visualise your pipeline from first contact to closed order.

Define custom stages like Lead, Offer, and Won/Lost.

Drag and drop opportunities across your pipeline

Monitor deal values and closing probabilities

Frequently asked questions

What is customer management software for field service?

Customer management software for field service lets machinery manufacturers and distributors link customers with machines, service history, contracts, and site information all in one place. It provides a single view of each customer’s owned assets, helping teams track history, schedule visits, and grow service revenue.

Who should use Customer Management in Makula Field Service?

Customer Management in Makula Field Service is built for after-sales, service, and support teams rather than sales organisations. It is ideal for machinery manufacturers and distributors that need to manage customers based on machines, service history, and operational context instead of sales pipelines.

How is Makula's Customer Management different from a traditional CRM?

Makula Field Service focuses on machines, assets, and field service workflows rather than leads, deals, and sales pipelines. Unlike a traditional sales CRM, this customer management software for field service teams avoids sales-centric complexity and ensures all customer data is relevant for service execution, asset history, and ongoing customer support.

How does Makula Field Service connect customers and machines in one system?

Makula Field Service links customer records directly to individual machines, including service history, maintenance, warranty data, and past interactions, so teams never work with disconnected systems. This avoids lost information and improves decision-making in the field.

Can Customer Management scale for growing service organizations?

Yes, Makula Field Service is built to scale from small field service teams to large global after-sales organisations. Customer Management maintains structure and clarity even as customer and asset numbers grow.

How does Customer Management support customers with multiple sites?

Makula Field Service supports complex customer structures with multiple sites, plants, and regions. Machines and service activities can be assigned to specific locations while remaining visible at the customer level.

From the people running the machines

Real outcomes from real machinery operations.

Since implementing Makula in June 2023, we've seen a dramatic reduction in errors and a significant boost to our after-sales efficiency. Makula has streamlined our processes, allowing us to provide faster and more accurate service to our customers. This has not only improved customer satisfaction but has also generated additional revenue through monthly sales.

Robert Thornton

Sales Director

The efficiency and clarity that Makula brought to our after-sales operation is unparalleled. Our team is more aligned, our customers are happier, and our revenue is on the rise. Highly recommended!

Norbert Kaiser

Managing Director

The overview of all the latest offers, spare part orders, invoices, and service reports, helps the customer enormously. The software has really developed very well and Makula is doing a great job. The service is great, if I need something, there is always an answer from Karina very quickly.

Michael G.

Chief Executive Officer

We have had a great experience with the Makula team from the sales process to onboarding and then helping with day to day support if needed. The team are always quick to come back to us and provide solutions to requests. The platform is easy to access and navigate and Makula have already incorporated most of the functionality we need. This enables us to support our customers with the tools and resources they need to order spares, access machine information or book service visits.

Lizzie W.

Marketing Executive

The software is very user-friendly and intuitive to use. The team assists very intensively with the transformation process and onboarding. We have managed to integrate the tool into our daily processes, thereby promoting our internal coordination and ultimately our spare parts sales.

Flynn S.

Advisory Board Member

Thanks to the implementation of Makula, we have achieved full traceability of all customer requests. We consolidated all after-sales interactions into a single platform, which has significantly improved our response times and operational efficiency

Fernando Neves

Global Customer Support Manager

Since we started using Makula, we've gained a broader perspective on the evolving world of digital after-sales. The software has seamlessly blended with our processes, enhancing operations and providing fresh insights. It's a gentle reminder of the portential avenues open for SME machine suppliers in this digital era.

Erik Döinghaus

Managing Director

Makula's platform has been a game-changer for us. Onboarding was incredibly smooth, and the system's ease of use has significantly improved our after-sales service efficiency. Our technicians now save several hours each day by reducing the time spent on phone calls and searching through scattered documents.

Edward Herbert

COO & Founder

Being a user of 30+ machine brands, I can firmly state that Makula's after-sales platform is transformative. It doesn't just enhance and streamline communication with OEMs—it revolutionises it, driving unparalleled customer satisfaction in an increasingly complex and dynamic production

Christopher Staub

Chief Executive Officer

Ready to transform your machine maintenance?

Book a demo Contact Sales