Standalone Option

How the Standalone deployment of our Customer Portal Works

If you already use a field service solution or have digitalized service workflows, Makula’s Customer Portal can be added as a standalone customer-facing layer—without changing your existing setup.
Industry leaders we work with

Why a Customer Portal Is a Game-Changer for Machinery Companies

Reduce Help Desk Workload

Let customers help themselves. Customers can access manuals, service history, troubleshooting guides—or get instant answers from the AI Copilot. Structured ticket creation ensures every inquiry has the right context, reducing back-and-forth and saving your team time.

Increase Loyalty and Satisfaction

Offer a modern self-service experience that builds trust and transparency. Customers can track their machines, view open tickets, and access documentation anytime—leading to longer relationships and stronger brand loyalty.

Generate Revenue from Digital Services

Turn your installed base into a recurring income stream. Offer paid access to premium features like 3D spare parts catalogs, AI assistance, and documentation—bundled in service tiers or charged per machine.

Industrial AI

Who is the standalone option for ?

Machinery manufacturers and industrial distributors who want to establish a modern customer portal — especially if they already have systems like field service, ticketing, or CRM in place and simply want to layer a customer portal on top of them.
Keep ERP as the source of truth.
Start fast, scale later.
Give customers self‑service access to assets, docs, orders, service, and parts.

How it works

Import Your Installed Base and Customer Data

Start by importing your machines and customer data from your existing systems. This can be done via CSV or Excel bulk upload, or through an API integration with your ERP. You can get live quickly without changing your current backend or internal processes.

Configure Portal Structure and Access Roles

Next, define how the customer portal is structured for your organization. You configure customers, distributors, and service partners and assign access rights based on roles and hierarchies. Each user only sees the machines, documentation, and information relevant to them.

Invite Users and Customers

Once the portal is configured, invite internal users and external customers to access it. Invitations are sent digitally, and users can start using the portal immediately without training or onboarding effort.

Publish the Portal on Your Website

The customer portal can be embedded or linked directly from your website. This provides a branded login experience and allows customers to access support, documentation, and machine information through a familiar entry point.

Enable QR Code Access for Machines

For fast access in the field, generate QR codes for individual machines and attach them directly to the equipment. Scanning a QR code takes users straight to the correct machine in the portal, where they can view documentation, submit service requests, or access machine-specific information.

Route Service Requests Into Your Existing Ticketing System

When customers submit service requests through the portal, these tickets are automatically routed into your existing ticketing or service system. Depending on your setup, this can be done via API integration, email forwarding, or structured data exchange. Your service team continues working in the tools they already use, while customers track status and communication through the portal. This allows the customer portal to serve as the single entry point for requests, without replacing your internal systems or workflows.

What your customers see in your portal

Machines & Assets

Searchable list with status, serial number, location, install date.

QR Code Access

Scan asset QR codes for instant access to its portal view

Machine Documentation Hub

Documentation linked to each specific asset/machine; structured folders with in‑browser viewers for PDF, CAD/3D, and more.

Service Requests

Request visits, track tickets, see service history and reports.

Parts & Spares

Browse BOM/parts lists, request quotes or order (optional checkout).

Orders

View open orders, delivery status, invoices (read‑only).

Maintenance Plans

Due tasks and schedules (read‑only or interactive).

Notifications

Email/in‑app for updates, releases, and planned maintenance.

Frequently asked questions

How can data be integrated into the customer portal?
Data can be integrated in multiple ways depending on your setup. You can import machines and customer data via CSV or Excel bulk upload, or connect your systems through an API. Many customers start with a simple import and add deeper integrations later if needed.
Can tickets created through the portal be shown in another ticketing system?
Yes. Service requests created in the customer portal can be routed into your existing ticketing or service system. This can be done via API integration or structured data exchange, allowing your service team to continue working in their existing tools while customers use the portal as the entry point.
To how many users can the customer portal be scaled?
The customer portal is designed to scale without limitations. You can onboard an unlimited number of customers, distributors, service partners, and internal users as your organization and installed base grow.
Is the customer portal password protected?
Yes. The portal is password protected by default. You issue access to specific users per customer, location, distributor, or partner, and define exactly which machines and information each user is allowed to see.
Can customers access the portal without a password?
Yes, this is configurable. You can allow limited access without a password, such as viewing selected information or submitting service requests. You decide which actions and data are available publicly and which require authenticated access.
Can complex hierarchies be reflected in the portal?
Yes. The portal supports multi-level hierarchies, for example from manufacturer to importer to distributor to end customer. You can also delegate portal management, allowing importers or distributors to re-issue portals to their downstream customers on your behalf, while you retain overall visibility and control.
How much effort is required to integrate with my ERP?
Integration effort is typically low if your ERP data is structured cleanly. Many customers can get started quickly with a basic data import, and expand to deeper ERP integrations over time as needed.

Here’s what our customers say about us

Since implementing Makula in June 2023, we've seen a dramatic reduction in errors and a significant boost to our after-sales efficiency. Makula has streamlined our processes, allowing us to provide faster and more accurate service to our customers. This has not only improved customer satisfaction but has also generated additional revenue through monthly sales.

Robert Thornton
Sales Director

The efficiency and clarity that Makula brought to our after-sales operation is unparalleled. Our team is more aligned, our customers are happier, and our revenue is on the rise. Highly recommended!

Norbert Kaiser
Managing Director

The overview of all the latest offers, spare part orders, invoices, and service reports, helps the customer enormously. The software has really developed very well and Makula is doing a great job. The service is great, if I need something, there is always an answer from Karina very quickly.

Michael G.
Chief Executive Officer

We have had a great experience with the Makula team from the sales process to onboarding and then helping with day to day support if needed. The team are always quick to come back to us and provide solutions to requests. The platform is easy to access and navigate and Makula have already incorporated most of the functionality we need. This enables us to support our customers with the tools and resources they need to order spares, access machine information or book service visits.

Lizzie W.
Marketing Executive

The software is very user-friendly and intuitive to use. The team assists very intensively with the transformation process and onboarding. We have managed to integrate the tool into our daily processes, thereby promoting our internal coordination and ultimately our spare parts sales.

Flynn S.
Advisory Board Member

Thanks to the implementation of Makula, we have achieved full traceability of all customer requests. We consolidated all after-sales interactions into a single platform, which has significantly improved our response times and operational efficiency

Fernando Neves
Global Customer Support Manager

Since we started using Makula, we've gained a broader perspective on the evolving world of digital after-sales. The software has seamlessly blended with our processes, enhancing operations and providing fresh insights. It's a gentle reminder of the portential avenues open for SME machine suppliers in this digital era.

Erik Döinghaus
Managing Director

Makula's platform has been a game-changer for us. Onboarding was incredibly smooth, and the system's ease of use has significantly improved our after-sales service efficiency. Our technicians now save several hours each day by reducing the time spent on phone calls and searching through scattered documents.

Edward Herbert
COO & Founder

Being a user of 30+ machine brands, I can firmly state that Makula's after-sales platform is transformative. It doesn't just enhance and streamline communication with OEMs—it revolutionises it, driving unparalleled customer satisfaction in an increasingly complex and dynamic production

Christopher Staub
Chief Executive Officer

Ready to transform your machine maintenance?