Top Installed Base Management Softwares for OEMs in 2025: A Strategic Comparison

A Complete Guide for OEMs to Monetise After-Sales and Service Operations

Unorganised equipment data, fragmented customer interactions, and outdated service workflows are still common for many machinery manufacturers and OEMs. Without visibility into your installed base — all the machines sold, their locations, service records, and contracts — you miss out on revenue, efficiency, and upsell opportunities.

That’s where installed base management software comes in. These tools centralise machine data, service records, and documentation across your customer network, giving OEMs the foundation to scale after-sales services.

In this 2025 guide, we break down the top installed base management software platforms — and explain how you can unlock new revenue streams through digitised after-sales.

What Is Installed Base Management Software?

Installed base software helps OEMs manage all post-sale machine data, customer relationships, service documentation, and product configurations in one digital system. Modern platforms integrate field service tools, spare parts catalogues, and customer-facing portals to support the entire service lifecycle.

Benefits include:

Unified machine records, warranties, and SLAs
Faster service and spare part fulfilment
New subscription models and self-service portals
Centralised visibility into the global machine park

1. Makula

Best for: OEMs wanting full-stack after-sales monetisation
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Makula offers a purpose-built platform for machinery OEMs that want to modernise their installed base management. Its Asset Hub acts as the core machine data repository, while add-ons like Field Service, Customer Portal and 3D Stream turn static records into new revenue channels.

Key Features‍

Feature	Description
Centralised Asset Hub	Track all machines, locations, contracts, and service history in one unified interface for complete visibility and proactive planning.
Integrated Field Service Workflows	Schedule, dispatch, and manage service teams with mobile-ready digital forms and automation to simplify technician coordination.
Customer Portal with QR Access	Give customers secure access to documents, requests, and spare parts through QR-powered branded portals with self-service capabilities.
3D Spare Part Visualisation	Empower users to explore digital catalogues and order parts directly through interactive 3D machine models.
AI-Powered Machinery Assistant	Use Makula's Industrial AI suite for natural language queries, AI-powered documentation, and instant insights across service data.
Increased After-Sales Revenue	Monetise services via custom SLAs, digital subscriptions, and self-service tools that reduce overhead and drive repeat business.
CRM & ERP Integrations	Seamlessly connect with your existing systems to sync customer, asset, and order data in real time across your ecosystem.

Pros and Cons

Pros	Cons
Modular design tailored for OEMs and machinery suppliers	No predictive maintenance from live IoT data (yet)
3D spare parts catalogues and visual documentation	Not a fit for general-purpose EAM across non-industrial assets
White-labelled customer portals with self-service workflows	Slight learning curve due to broad feature set
AI tools to improve documentation, service onboarding and diagnostics	Asset Hub pricing is available upon request, not public

Pricing

Makula operates on a modular pricing model:

The Asset Hub and Customer Portal have a flat platform fee (available on request)
Field Service, AI tools, and other modules are billed per user
See full Makula pricing here
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2. Industrility

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Best for: Lifecycle tracking of high-value industrial assets
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Industrility focuses on tracking assets across their full lifecycle. OEMs use it to manage service events, spare parts history, and maintenance planning across equipment fleets. It includes a mobile support app and asset-centric dashboards.

Key Features‍

Feature	Description
Asset Lifecycle Management	Track machines across their full lifecycle, from delivery to retirement.
Spare Parts Usage Tracking	Monitor consumption and replacement of parts tied to asset history.
Service & Maintenance Records	Maintain detailed service history for each piece of equipment in one place.
QR Code Equipment Access	Access equipment data via QR codes directly from the shop floor.
Support App	Mobile-friendly app to log issues, request service, or check documentation.

Pros and Cons

Pros	Cons
Robust lifecycle tracking and part usage visibility	Initial learning curve reported by some users
Mobile support app for field visibility	May require additional configuration for complex OEM needs

Pricing

Industrility offers a modular pricing model based on:

Asset tiers (e.g. number of assets in your installed base)
Feature bundles (choose which modules to activate)
App functionality levels

Pricing is customised upon request, allowing OEMs to start small and scale as they digitise more of their service workflows.

To receive a tailored quote, companies are encouraged to contact Industrility directly via their website.

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3. Entytle

Best for: Installed base intelligence and sales enablement
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Entytle goes beyond asset tracking to analyse customer behaviour. It helps OEMs spot buying patterns, recommend upsells, and visualise aftermarket opportunities. Best suited for OEMs with large volumes of service contracts and parts business.

Key Features‍

Feature	Description
Installed Base Intelligence	Consolidates customer, asset, and transaction data into a unified, searchable platform for OEMs
Aftermarket Opportunity Engine	Uses AI to detect and suggest upselling opportunities for parts, services, or consumables
Sales & Marketing Insights	Predictive analytics with dashboards to assess churn risk and identify account potential
Campaign Tracking	Plan, execute, and monitor campaigns using visual maps and detailed KPIs
Customer Segmentation	Filter and analyse your installed base by lifecycle, service history, geography, and more

Pros and Cons‍

Pros	Cons
Powerful aftermarket insights and analytics for upselling and cross-selling	No native two-way CRM sync; may cause data silos if not integrated properly
Campaign tools with visualisation help target customer engagement effectively	Enterprise-focused pricing may be cost-prohibitive for smaller OEMs
360° view of installed base to drive strategic planning and sales	Lacks built-in service operations or field team functionality

Pricing

Entytle offers a flexible pricing model designed to support B2B industrial OEMs of varying scales. A free trial is available, allowing new users to explore the platform’s core functionality and assess fit.

Beyond the trial, Entytle provides three paid tiers—Foundation, Growth, and Enterprise+—each with tailored capabilities depending on data needs, automation complexity, and support levels. However, pricing for these tiers is available upon request, as Entytle works closely with OEMs to provide custom quotes based on their installed base size and integration requirements.

For more details, visit their official pricing page.

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4. ServiceMax

Best for: Field service-heavy OEMs
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ServiceMax is a well-established FSM suite with strong asset tracking, scheduling, and service execution tools. While it isn't installed base-specific, it helps OEMs improve uptime and service efficiency across field operations.

Key Features‍

ServiceMax Key Features
Cloud-based field service management for scheduling and dispatch
Work order management and real-time technician tracking
Integration with Salesforce for unified customer and service data
Mobile application support for field technicians
Asset-centric service histories and service contracts
Parts inventory and return tracking

Pros and Cons‍

Pros	Cons
Intuitive user interface with clear workflows for field teams	Dashboard views can be limited and lack customisation options
Seamless integration with Salesforce and other enterprise tools	Reporting and analytics require manual configuration for deeper insights
Strong customer support and implementation guidance	Initial setup and configuration can be complex for smaller teams

Pricing

ServiceMax offers customised pricing based on company size, feature needs, and deployment model (cloud or hybrid).

Standard Tier
Tailored for small to mid-sized service teams, this plan includes core field service functionality like work order management, scheduling, and mobile technician tools.
Advanced Tier
Includes asset-centric field service, installed base visibility, entitlements, preventive maintenance, and integrations with platforms like Salesforce and ERP systems.
Enterprise Tier
Designed for global operations, this plan offers end-to-end field service automation, advanced analytics, and multi-region support.

Pricing is not publicly listed, and prospective customers must contact ServiceMax for a personalised quote.

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Benefits of Installed Base Management for OEMs

How Makula Stands Out

Makula is the only installed base platform that integrates data, documentation, field service, and customer self-service — all from a single ecosystem.

Rather than treating asset management as a silo, Makula connects your installed base to new business models.

Want to offer subscriptions for documentation access? ✅
Let customers reorder spare parts via a 3D model? ✅
Give your technicians full machine history in the field? ✅
Use AI to automate reports and task logging? ✅

With Makula, you decide what to charge for — and how to scale your aftersales operations.
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Why Makula Stands Out

Centralised Asset Hub

Track every machine, location, contract, and service record in one place for complete visibility.

Integrated Field Service

Digital workflows for scheduling, dispatch, service reports, and technician coordination.

Customisable Customer Portals

QR-powered portals give customers self-service access to documentation, requests, and spare parts.

3D Spare Part Visualisation

Interactive 3D catalogues make identifying and ordering the right parts easy and efficient.

AI-Powered Support

Makula’s Industrial AI assistant streamlines search, documentation, and service planning.

Recurring Revenue Models

Enable subscription-based support, upsells, and SLA-driven service offers tailored by the OEM.

Feature Comparison Table

Feature	Makula	Industrility	Entytle	ServiceMax
Installed Base Visibility	✔️	✔️	✔️	✔️
Field Service Management	✔️	Limited	✖️	✔️
Customer Portal	✔️	✔️	✖️	Limited
3D Spare Part Visualisation	✔️	✖️	✖️	✖️
AI Tools for Aftersales	✔️	✖️	✔️	Limited
CRM / ERP Integration	✔️	✔️	Limited	✔️
Pricing Transparency	Transparent – view plans	Custom – based on assets & features	Free trial + Quote-based tiers	Custom – by request

Ready to See Makula in Action?

Book a personalised demo and explore how Makula’s Asset Hub and Field Service tools can transform your aftersales operations.
👉 Book a Demo Now

FAQs

What is Installed Base Management Software?

It is a digital platform that centralises data about machines sold, their locations, service history, and customer details—helping OEMs improve aftersales support and upsell opportunities.

Who should use Installed Base Management software?

Industrial OEMs, machinery manufacturers, and equipment distributors who need visibility into their installed base and want to monetise aftersales services through better engagement and data.

How is Makula different from other tools?

Makula combines an installed base hub with field service, customer portals, 3D parts catalogues, and industrial AI—providing a complete OEM-first digital ecosystem.

Can Makula integrate with our existing ERP or CRM systems?

Yes, Makula supports integrations with common ERP and CRM platforms. You can also use API and CSV import tools to synchronise your data seamlessly.

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