Top Installed Base Management Softwares for OEMs in 2025: A Strategic Comparison
November 12, 2024
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Dr.-Ing. Simon Spelzhausen
Top Installed Base Management Softwares for OEMs in 2025: A Strategic Comparison
A Complete Guide for OEMs to Monetise After-Sales and Service Operations
Unorganised equipment data, fragmented customer interactions, and outdated service workflows are still common for many machinery manufacturers and OEMs. Without visibility into your installed base — all the machines sold, their locations, service records, and contracts — you miss out on revenue, efficiency, and upsell opportunities.
That’s where installed base management software comes in. These tools centralise machine data, service records, and documentation across your customer network, giving OEMs the foundation to scale after-sales services.
In this 2025 guide, we break down the top installed base management software platforms — and explain how you can unlock new revenue streams through digitised after-sales.
What Is Installed Base Management Software?
Installed base software helps OEMs manage all post-sale machine data, customer relationships, service documentation, and product configurations in one digital system. Modern platforms integrate field service tools, spare parts catalogues, and customer-facing portals to support the entire service lifecycle.
Benefits include:
Unified machine records, warranties, and SLAs
Faster service and spare part fulfilment
New subscription models and self-service portals
Centralised visibility into the global machine park
1. Makula
Best for: OEMs wanting full-stack after-sales monetisation Visit website
Makula offers a purpose-built platform for machinery OEMs that want to modernise their installed base management. ItsAsset Hub acts as the core machine data repository, while add-ons likeField Service,Customer Portal and3D Stream turn static records into new revenue channels.
Best for: Lifecycle tracking of high-value industrial assets Visit website
Industrility focuses on tracking assets across their full lifecycle. OEMs use it to manage service events, spare parts history, and maintenance planning across equipment fleets. It includes a mobile support app and asset-centric dashboards.
Key Features
Feature
Description
Asset Lifecycle Management
Track machines across their full lifecycle, from delivery to retirement.
Spare Parts Usage Tracking
Monitor consumption and replacement of parts tied to asset history.
Service & Maintenance Records
Maintain detailed service history for each piece of equipment in one place.
QR Code Equipment Access
Access equipment data via QR codes directly from the shop floor.
Support App
Mobile-friendly app to log issues, request service, or check documentation.
Pros and Cons
Pros
Cons
Robust lifecycle tracking and part usage visibility
Initial learning curve reported by some users
Mobile support app for field visibility
May require additional configuration for complex OEM needs
Pricing
Industrility offers a modular pricing model based on:
Asset tiers (e.g. number of assets in your installed base)
Feature bundles (choose which modules to activate)
App functionality levels
Pricing is customised upon request, allowing OEMs to start small and scale as they digitise more of their service workflows.
To receive a tailored quote, companies are encouraged to contact Industrility directly via their website.
3. Entytle
Best for: Installed base intelligence and sales enablement Visit website
Entytle goes beyond asset tracking to analyse customer behaviour. It helps OEMs spot buying patterns, recommend upsells, and visualise aftermarket opportunities. Best suited for OEMs with large volumes of service contracts and parts business.
Key Features
Feature
Description
Installed Base Intelligence
Consolidates customer, asset, and transaction data into a unified, searchable platform for OEMs
Aftermarket Opportunity Engine
Uses AI to detect and suggest upselling opportunities for parts, services, or consumables
Sales & Marketing Insights
Predictive analytics with dashboards to assess churn risk and identify account potential
Campaign Tracking
Plan, execute, and monitor campaigns using visual maps and detailed KPIs
Customer Segmentation
Filter and analyse your installed base by lifecycle, service history, geography, and more
Pros and Cons
Pros
Cons
Powerful aftermarket insights and analytics for upselling and cross-selling
No native two-way CRM sync; may cause data silos if not integrated properly
Campaign tools with visualisation help target customer engagement effectively
Enterprise-focused pricing may be cost-prohibitive for smaller OEMs
360° view of installed base to drive strategic planning and sales
Lacks built-in service operations or field team functionality
Pricing
Entytle offers a flexible pricing model designed to support B2B industrial OEMs of varying scales. A free trial is available, allowing new users to explore the platform’s core functionality and assess fit.
Beyond the trial, Entytle provides three paid tiers—Foundation, Growth, and Enterprise+—each with tailored capabilities depending on data needs, automation complexity, and support levels. However, pricing for these tiers is available upon request, as Entytle works closely with OEMs to provide custom quotes based on their installed base size and integration requirements.
ServiceMax is a well-established FSM suite with strong asset tracking, scheduling, and service execution tools. While it isn't installed base-specific, it helps OEMs improve uptime and service efficiency across field operations.
Key Features
ServiceMax Key Features
Cloud-based field service management for scheduling and dispatch
Work order management and real-time technician tracking
Integration with Salesforce for unified customer and service data
Mobile application support for field technicians
Asset-centric service histories and service contracts
Parts inventory and return tracking
Pros and Cons
Pros
Cons
Intuitive user interface with clear workflows for field teams
Dashboard views can be limited and lack customisation options
Seamless integration with Salesforce and other enterprise tools
Reporting and analytics require manual configuration for deeper insights
Strong customer support and implementation guidance
Initial setup and configuration can be complex for smaller teams
Pricing
ServiceMax offers customised pricing based on company size, feature needs, and deployment model (cloud or hybrid).
Standard Tier Tailored for small to mid-sized service teams, this plan includes core field service functionality like work order management, scheduling, and mobile technician tools.
Advanced Tier Includes asset-centric field service, installed base visibility, entitlements, preventive maintenance, and integrations with platforms like Salesforce and ERP systems.
Enterprise Tier Designed for global operations, this plan offers end-to-end field service automation, advanced analytics, and multi-region support.
Pricing is not publicly listed, and prospective customers must contact ServiceMax for a personalised quote.
Benefits of Installed Base Management for OEMs
How Makula Stands Out
Makula is the only installed base platform that integrates data, documentation, field service, and customer self-service — all from a single ecosystem.
Rather than treating asset management as a silo, Makula connects your installed base to new business models.
Want to offer subscriptions for documentation access? ✅
Let customers reorder spare parts via a 3D model? ✅
Give your technicians full machine history in the field? ✅
Use AI to automate reports and task logging? ✅
With Makula, you decide what to charge for — and how to scale your aftersales operations.
Why Makula Stands Out
Centralised Asset Hub
Track every machine, location, contract, and service record in one place for complete visibility.
Integrated Field Service
Digital workflows for scheduling, dispatch, service reports, and technician coordination.
Customisable Customer Portals
QR-powered portals give customers self-service access to documentation, requests, and spare parts.
3D Spare Part Visualisation
Interactive 3D catalogues make identifying and ordering the right parts easy and efficient.
AI-Powered Support
Makula’s Industrial AI assistant streamlines search, documentation, and service planning.
Recurring Revenue Models
Enable subscription-based support, upsells, and SLA-driven service offers tailored by the OEM.
It is a digital platform that centralises data about machines sold, their locations, service history, and customer details—helping OEMs improve aftersales support and upsell opportunities.
Who should use Installed Base Management software?
Industrial OEMs, machinery manufacturers, and equipment distributors who need visibility into their installed base and want to monetise aftersales services through better engagement and data.
How is Makula different from other tools?
Makula combines an installed base hub with field service, customer portals, 3D parts catalogues, and industrial AI—providing a complete OEM-first digital ecosystem.
Can Makula integrate with our existing ERP or CRM systems?
Yes, Makula supports integrations with common ERP and CRM platforms. You can also use API and CSV import tools to synchronise your data seamlessly.
Dr.-Ing. Simon Spelzhausen
Co Founder & Chief Product Officer
Simon Spelzhausen, an engineering expert with a proven track record of driving business growth through innovative solutions, honed through his experience at Volkswagen.
