Top Installed Base Management Softwares for OEMs in 2026: A Strategic Comparison

November 12, 2024
Dr.-Ing. Simon Spelzhausen

Top Installed Base Management Softwares for OEMs in 2026: A Strategic Comparison

A Complete Guide for OEMs to Monetise After-Sales and Service Operations

Unorganised equipment data, fragmented customer interactions, and outdated service workflows are still common for many machinery manufacturers and OEMs. Without visibility into your installed base — all the machines sold, their locations, service records, and contracts — you miss out on revenue, efficiency, and upsell opportunities.

That’s where installed base management software comes in. These tools centralise machine data, service records, and documentation across your customer network, giving OEMs the foundation to scale after-sales services.

In this 2026 guide, we break down the top installed base management software platforms — and explain how you can unlock new revenue streams through digitised after-sales.

What Is Installed Base Management Software?

Installed base software helps OEMs manage all post-sale machine data, customer relationships, service documentation, and product configurations in one digital system. Modern platforms integrate field service tools, spare parts catalogues, and customer-facing portals to support the entire service lifecycle.

Benefits include:

  • Unified machine records, warranties, and SLAs
  • Faster service and spare part fulfilment
  • New subscription models and self-service portals
  • Centralised visibility into the global machine park

1. Makula

Makula Field Service Software

Best for: OEMs and machinery suppliers that need a single platform with modern installed base visibility and strong field service operations.
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Makula Field Service Software helps machinery manufacturers and distributors manage their Installed Base at scale while running efficient after-sales and service operations. The system gives teams a clear view of every machine in the field, its service history and condition, and supports fast issue resolution through digital workflows, automated ticketing and scheduling for technician coordination and an interactive Customer Portal.

Key Features

Installed Base Management
Visibility of all equipment across customers, sites and serial numbers, including service history and documentation.
Help Desk & Ticketing
Centralised intake, prioritisation and technician assignment.
Scheduling & Dispatch
Plan service visits, assign technicians and avoid delays.
Mobile App for Technicians
Digital forms, photos and offline capability for accurate field reporting.
Customer Portal
Customers can submit requests, track progress and access documentation.
AI Maintenance Copilot
Suggests likely causes and surfaces manuals to speed up troubleshooting.
Reports & Analytics
Performance insights, technician productivity and recurring failure trends.

Pros and Cons

Pros
• Strong installed base visibility built for OEM equipment
• Excellent technician experience and mobile-first workflows
• Customer portal improves communication and reduces service emails
• AI Copilot accelerates troubleshooting and reduces downtime
• Modern UI and intuitive onboarding
Cons
• Not designed for small non-industrial service providers
• No accounting or HR modules
• Requires setup for global fleets with variations
• Some advanced capabilities require onboarding to fully leverage

Pricing

Makula Field Service Software starts at €55 per user per month on the Pro Plan. The Customer Portal is provided as an add-on feature with a separate platform fee (available on request).

See the full breakdown of features within the Field Service Pro Plan here.

Have custom requirements? Schedule a demo with us and we'll design a specialised proposal which covers all your specific needs.

2. Industrility

Industrility Homepage

Best for: Lifecycle tracking of high-value industrial assets
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Industrility focuses on tracking assets across their full lifecycle. OEMs use it to manage service events, spare parts history, and maintenance planning across equipment fleets. It includes a mobile support app and asset-centric dashboards.

Key Features

Feature Description
Asset Lifecycle Management Track machines across their full lifecycle, from delivery to retirement.
Spare Parts Usage Tracking Monitor consumption and replacement of parts tied to asset history.
Service & Maintenance Records Maintain detailed service history for each piece of equipment in one place.
QR Code Equipment Access Access equipment data via QR codes directly from the shop floor.
Support App Mobile-friendly app to log issues, request service, or check documentation.

Pros and Cons

Pros
• Robust lifecycle tracking and part usage visibility
• Mobile support app for field visibility
Cons
• Initial learning curve reported by some users
• May require additional configuration for complex OEM needs

Pricing

Industrility offers a modular pricing model based on:

  • Asset tiers (e.g. number of assets in your installed base)
  • Feature bundles (choose which modules to activate)
  • App functionality levels

Pricing is customised upon request, allowing OEMs to start small and scale as they digitise more of their service workflows.

To receive a tailored quote, companies are encouraged to contact Industrility directly via their website.

3. Entytle

Entytle Homepage

Best for: Installed base intelligence and sales enablement
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Entytle goes beyond asset tracking to analyse customer behaviour. It helps OEMs spot buying patterns, recommend upsells, and visualise aftermarket opportunities. Best suited for OEMs with large volumes of service contracts and parts business.

Key Features

Feature Description
Installed Base Intelligence Consolidates customer, asset, and transaction data into a unified, searchable platform for OEMs
Aftermarket Opportunity Engine Uses AI to detect and suggest upselling opportunities for parts, services, or consumables
Sales & Marketing Insights Predictive analytics with dashboards to assess churn risk and identify account potential
Campaign Tracking Plan, execute, and monitor campaigns using visual maps and detailed KPIs
Customer Segmentation Filter and analyse your installed base by lifecycle, service history, geography, and more

Pros and Cons

Pros
• Powerful aftermarket insights and analytics for upselling and cross-selling
• Campaign tools with visualisation help target customer engagement effectively
• 360° view of installed base to drive strategic planning and sales
Cons
• No native two-way CRM sync; may cause data silos if not integrated properly
• Enterprise-focused pricing may be cost-prohibitive for smaller OEMs
• Lacks built-in service operations or field team functionality

Pricing

Entytle offers a flexible pricing model designed to support B2B industrial OEMs of varying scales. A free trial is available, allowing new users to explore the platform’s core functionality and assess fit.

Beyond the trial, Entytle provides three paid tiersFoundation, Growth, and Enterprise+—each with tailored capabilities depending on data needs, automation complexity, and support levels. However, pricing for these tiers is available upon request, as Entytle works closely with OEMs to provide custom quotes based on their installed base size and integration requirements.

For more details, visit their official pricing page.

4. ServiceMax FieldFX by PTC

ServiceMax FieldFX

Best for: Field service-heavy OEMs
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ServiceMax is a well-established FSM suite with strong asset tracking, scheduling, and service execution tools. While it isn't installed base-specific, it helps OEMs improve uptime and service efficiency across field operations.

Key Features

ServiceMax Key Features
Cloud-based field service management for scheduling and dispatch
Work order management and real-time technician tracking
Integration with Salesforce for unified customer and service data
Mobile application support for field technicians
Asset-centric service histories and service contracts
Parts inventory and return tracking

Pros and Cons

Pros
• Powerful aftermarket insights and analytics for upselling and cross-selling
• Campaign tools with visualisation help target customer engagement effectively
• 360° view of installed base to drive strategic planning and sales
Cons
• Steeper learning curve for teams new to data-rich dashboards
• Enterprise-focused pricing may be cost-prohibitive for smaller OEMs
• Lacks built-in service operations or field team functionality

Pricing

ServiceMax offers customised pricing based on company size, feature needs, and deployment model (cloud or hybrid).

  • Standard Tier
    Tailored for small to mid-sized service teams, this plan includes core field service functionality like work order management, scheduling, and mobile technician tools.
  • Advanced Tier
    Includes asset-centric field service, installed base visibility, entitlements, preventive maintenance, and integrations with platforms like Salesforce and ERP systems.
  • Enterprise Tier
    Designed for global operations, this plan offers end-to-end field service automation, advanced analytics, and multi-region support.

Pricing is not publicly listed, and prospective customers must contact ServiceMax FieldFX for a personalised quote.

Benefits of Installed Base Management for OEMs

Benefits of Installed Base Management for OEMs

How Makula Stands Out

Makula is the only installed base management platform that integrates data, documentation, field service, and customer self-service — all in a single ecosystem.

Rather than treating asset management as a silo, Makula connects your installed base to new business models, driving recurring revenue and automating maintenance schedules.

  • Replace spreadsheets with a digital field service and help desk platform
  • Give distributors and suppliers real-time access to product info
  • Unlock recurring revenue through spare-part orders and self-service ticketing via a Customer Portal
  • Give your technicians full machine and service history in the field
  • Use AI to automate reports, task logging and tracking jobs in the field
  • Provide customers with instant answers, reducing support calls and email back and forth

With Makula, you decide what to charge for — and how to scale your after-sales operations.

Why Makula Stands Out

Centralised Asset Management Software

Track every machine, location, contract, and service record in one place for complete visibility.

Integrated Field Service

Digital workflows for scheduling, dispatch, service reports, and technician coordination.

Customisable Customer Portals

QR-powered portals give customers self-service access to documentation, requests, and spare parts.

Comprehensive Customer Management

Manage distributors and service partners efficienelty, empowering them with industry knowledge and 24/7 service support.

AI-Powered Support

Makula’s Industrial AI assistant streamlines search, documentation, and service planning.

Recurring Revenue Models

Enable subscription-based support, upsells, and SLA-driven service offers tailored by the OEM.

Feature Comparison Table

Feature Makula Industrility Entytle ServiceMax
Installed Base Visibility ✔️ ✔️ ✔️ ✔️
Field Service Management ✔️ Limited ✖️ ✔️
Customer Portal ✔️ ✔️ ✖️ Limited
AI Tools for Aftersales ✔️ ✖️ ✔️ Limited
CRM / ERP Integration ✔️ ✔️ Limited ✔️
Pricing Transparency Transparent – view plans Custom – based on assets & features Free trial + Quote-based tiers Custom – by request

Ready to See Makula in Action?

Book a personalised demo and explore how Makula’s Asset Management Software and Field Service tools can transform your aftersales operations.
Book a Demo Now

FAQs

What is Installed Base Management Software?
It is a digital platform that centralises data about machines sold, their locations, service history, and customer details—helping OEMs improve aftersales support and upsell opportunities.
Who should use Installed Base Management software?
Industrial OEMs, machinery manufacturers, and equipment distributors who need visibility into their installed base and want to monetise aftersales services through better engagement and data.
How is Makula different from other tools?
Makula combines an installed base hub with field service, customer portals, and Industrial AI providing a complete OEM-first digital ecosystem.
Can Makula integrate with our existing ERP or CRM systems?
Yes, Makula supports integrations with common ERP and CRM platforms. You can also use API and CSV import tools to synchronise your data seamlessly.

Dr.-Ing. Simon Spelzhausen
Co Founder & Chief Product Officer

Simon Spelzhausen, an engineering expert with a proven track record of driving business growth through innovative solutions, honed through his experience at Volkswagen.