Customer Profile
- cellumation develops modular, high-performance automation systems for intralogistics. Their intelligent, omni-directional conveyor cells enable fast, precise, and space-efficient material flow for warehouses, fulfilment centres, and production environments.
- Founded in 2017 by Dr Hendrik Thamer, Claudio Uriarte, and Ivan Kuznetsov, cellumation specialises in solving material flow challenges that traditional conveyors cannot handle. Their systems are used by customers globally who require flexibility, speed, and advanced automation capabilities.
Challenges Before Makula
- As cellumation grew, coordinating information across teams became increasingly difficult. Project details, asset configurations, and service documentation were spread across folders, spreadsheets, and emails, resulting in time-consuming searches and inconsistent data.
- Teams regularly spent plenty of time per project aligning documentation and clarifying customer-specific configurations. Handovers from project management to service required repeated follow-up questions, while technicians struggled with paper-based approvals and manual on-site documentation.
- Without a centralised platform, visibility into warranties, firmware versions, and system variations was limited, slowing down after-sales response times and complicating long-term support.
Why cellumation Chose Makula
- cellumation needed a system that could unify their fast-growing operations, accommodate their modular and customer-specific product architecture, and help standardise both project and service workflows.
- Mobile tools for digital approvals and on-site documentation
- AI-assisted notes to speed up technician workflows
- Clear visibility into warranties, firmware, and version histories
- Scalable processes suitable for both installation and after-sales teams
How cellumation Uses Makula
Centralised Project, Asset, and Service Information
Makula’s Installed Base Management now organises all project and asset information in one place. This has reduced internal clarification loops by around 15% ensuring teams always work with the latest documentation.
Structured Project Handover from Kick-Off to Service
Projects created at kick-off are seamlessly handed over to service as installations progress. Consistent documentation reduces handover time by approximately 1-3 hour(s) per system.
Fast Work Order Creation & Scheduling
With Schedule & Dispatch, cellumation plans technician assignments in minutes. Work order creation and scheduling are now 60% faster than before.
Flexible Configuration for Standardised Products
Customer-specific configurations and deviations from standard systems are captured directly within the installed base. This ensures accuracy across commissioning, service, and after-sales.
Digital Approvals & On-Site Confirmations
Technicians complete commissioning approvals and acceptances digitally via the mobile app, eliminating paper workflows and speeding up document availability by around 30%.
Data Insights for After-Sales
Makula’s analytics provide immediate visibility into warranties, firmware levels, and system history, improving response times and reducing the need for customer follow-up.
Structured Spare Parts & Preventive Maintenance
Spare parts, updates, and maintenance schedules are linked directly to each asset. Preventive Maintenance ensures no task or interval is overlooked.
Results with Makula
Since adopting Makula, cellumation has accelerated project execution, strengthened after-sales workflows, and improved on-site documentation quality.
Centralising project, asset, and service data has reduced internal clarification loops by around 15 %, making it significantly easier for teams to access the information they need. Project-to-service transitions that once required several rounds of communication now take 1-3 hour(s) less, enabling smoother collaboration across teams.
On-site work is also faster and more consistent. Digital approvals and mobile documentation have reduced commissioning turnaround times and AI-assisted notes save technician’s time per assignment, improving throughput and reducing delays.
After-sales teams now benefit from structured asset histories, warranty details, and version information, allowing them to respond to customer queries 15% faster and with fewer follow-up questions. Spare parts and preventive maintenance schedules ensure ongoing service tasks are completed proactively rather than reactively.
Overall, cellumation has achieved a more transparent, predictable, and efficient project and service process with less manual coordination and a more consistent customer experience.
“Makula enables us to work faster and more consistently for our customers. With all project and service data in one place, our teams react quickly, approvals are handled directly on site, and documentation is completed far more efficiently. The result: fewer delays and a noticeably smoother service experience.”
— Leon Wenk, Head of Customer Service, cellumation GmbH
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