Which Asset Management Software Is Best for Field Services in 2025? A Strategic Comparison

June 18, 2025
Dr.-Ing. Simon Spelzhausen

Which Asset Management Software Is Best for Field Services in 2025? A Strategic Comparison

The Field Service Shift

Field service teams are under pressure. With assets becoming more complex, technicians retiring en masse, and customers expecting instant, connected service — the question isn't "Should we go digital?" but "Which asset management software is best for field services in 2025?"

Whether you're a maintenance director in utilities or a COO in telecom, the right tool can redefine uptime, service quality, and technician empowerment.

What You Need in Field Service Asset Management Software

  • ✅ Empower mobile-first field teams
  • ✅ Track asset lifecycle and usage in real time
  • ✅ Offer offline-first capabilities
  • ✅ Enable predictive maintenance via IoT
  • ✅ Simplify work order management

Top Software for Field Services in 2025

We compared the top contenders based on mobile use, industry fit, AI integration, and technician experience:

Platform Strengths Industries AI Features Ease of Use Best For
Makula Unified suite incl. Field Service + CMMS + 3D Stream OEMs, Machinery, Field AI Copilot, AI Notetaker ⭐⭐⭐⭐⭐ Modern service ops
ServiceMax Asset-centric FSM + PLM sync Utilities, Aviation Predictive, Digital Twin ⭐⭐⭐⭐ Enterprise field service
UpKeep Mobile-first CMMS, offline mode HVAC, Facilities Preventive triggers ⭐⭐⭐⭐⭐ Fast mobile deployment
IBM Maximo Enterprise-grade asset visibility Energy, Oil & Gas AI, IoT, AR ⭐⭐⭐ Mission-critical ops
Fiix Analytics + predictive CMMS Manufacturing, Food & Bev. Maintenance Copilot ⭐⭐⭐⭐ Scalable insights
MaintainX Work order simplicity, chat SMBs, Facilities Offline, SOP libraries ⭐⭐⭐⭐ Entry-level field teams

Platform Deep Dives

Makula

Makula offers a full-stack asset management platform tailored to OEMs and industrial field operations. With modules for Field Service, CMMS, Asset Hub, and Industrial AI, it gives service managers and technicians everything they need in one system. Standout features include 3D Stream, Customer Portal, and AI Notetaker — all purpose-built to reduce downtime and elevate technician productivity. Visit Makula

ServiceMax

ServiceMax focuses on large-scale, asset-centric field service environments, such as utilities and aviation. Its tight integration with PLM systems and support for digital twins makes it powerful in highly regulated, mission-critical sectors. However, its complexity and enterprise footprint can make rollout and customisation more involved. Visit ServiceMax

UpKeep

UpKeep is a mobile-first CMMS ideal for small to mid-sized teams that need a fast deployment and intuitive interface. It supports offline mode and simple work order flows. It’s best for HVAC, facilities, and light industrial applications. While powerful for internal teams, it’s less suited for OEMs managing external field service networks. Visit UpKeep

IBM Maximo

Maximo is a heavyweight in the EAM space, offering robust features for asset-intensive industries like oil, gas, and energy. With IoT, AI, and augmented reality integrations, it delivers exceptional depth — but often requires dedicated IT resources and system integrators to maintain and optimise. Visit IBM Maximo

Fiix

Fiix is a modern CMMS focused on analytics, usability, and integrations. With a strong emphasis on maintenance intelligence, it’s great for teams looking to extract insights from their asset data. It balances ease of use with deeper functionality, making it popular in manufacturing environments. Visit Fiix

MaintainX

MaintainX keeps things light and fast. It’s designed for teams that want to digitise checklists and work orders without overhauling their entire ops stack. It’s ideal for SMBs or facilities managers looking for a no-fuss work order solution with chat, SOPs, and mobile-first workflows. Visit MaintainX

What Experts Are Saying

“By 2025, nearly 50% of all FSM deployments will include AR for field service.”

– Gartner

“Digital tools are enabling B2B companies to reimagine field operations and increase capacity without expanding headcount.”

– McKinsey

“88% of FSM users reported higher asset uptime; 75% saw better first-time fix rates.”

– FieldCircle

Why Makula Is the Hero

Makula stands out for:

  • Technician-first UX: Mobile app, offline access, intuitive UI
  • All-in-one suite: Field Service + Asset Hub + CMMS + 3D Stream
  • AI features: AI Copilot for recommendations, AI Notetaker for auto-logging
  • Customer portal: 24/7 self-service with job tracking

Asset Hub

Centralise asset data across machines, sites, and service teams with one unified hub. Ideal for OEM equipment with long lifecycles.

Field Service (for OEMs)

Coordinate dispatch, skill-based scheduling, and technician work orders — all with embedded asset context for precision servicing.

CMMS (for Factories)

Drive factory uptime with maintenance automation, digital checklists, and mobile-first work order tracking built for production floors.

Industrial AI

Use AI Copilot, Notetaker, and Enterprise Search to assist techs, log visits, and make predictive service decisions across your asset fleet.

Customer Portal

Offer 24/7 equipment access, real-time job tracking, and service request forms — creating full transparency for your customers.

3D Stream

Visualise assets in rich 3D during service interactions — enabling collaborative troubleshooting and remote assistance.

Choosing the Right Tool: A Quick Guide

Match the tool to your:

  • Industry complexity (e.g. Makula for OEMs, Maximo for utilities)
  • IT capacity (e.g. UpKeep for easy rollout, IBM for large IT teams)
  • Workforce style (blended vs in-house techs)

Ready to Transform Your Field Service Operations?

See how Makula helps OEMs, technicians, and service managers simplify asset management and boost uptime.

Book a Demo

Frequently Asked Questions

What is field service asset management?

Field service asset management refers to tools and systems that track, maintain, and optimise physical assets across mobile service teams. It ensures technicians have access to real-time asset data, maintenance logs, and work order history.

Which software is best for asset tracking in the field?

Leading options include Makula, ServiceMax, IBM Maximo, Fiix, and UpKeep. These platforms help field teams locate, log, and service assets with features like GPS, QR tagging, and mobile access.

How do I compare field service asset management tools?

Compare platforms based on industry fit, mobile functionality, AI features, ease of deployment, and integration potential. For OEMs, Makula stands out as an all-in-one platform with AI and technician-first design.

Dr.-Ing. Simon Spelzhausen
Co Founder & Chief Product Officer

Simon Spelzhausen, an engineering expert with a proven track record of driving business growth through innovative solutions, honed through his experience at Volkswagen.