Installed Base Management for Industrial OEMs Driving Growth with Digitalisation
What is Installed Base Management?
Installed base management refers to how machinery suppliers, OEMs, and industrial manufacturers track, monitor, and support the equipment they've deployed at customer sites over time. It includes managing configuration data, service history, usage insights, and performance trends—turning post-sale operations into a growth opportunity.
Traditional Installed Base Management vs Digital Transformation
Historically, installed base management has been manual and reactive. OEMs relied on spreadsheets, tribal knowledge, and disconnected systems across service, sales, and support teams. As a result, visibility was low, maintenance was reactive, and revenue opportunities were missed.
In contrast, digital installed base management connects machines via IoT, centralises data using platforms like Makula's Asset Hub, and enables smarter decision-making with AI and automation. This shift empowers OEMs to move from fire-fighting to forecasting—and from transactional service to long-term customer value.
The Cost of Outdated Installed Base Management
Outdated approaches to installed base management come at a cost:
- Siloed ERP and CRM data means poor machine records and reactive support.
- Legacy equipment lacks IoT connectivity, limiting visibility.
- OEMs miss service contract upsells due to fragmented insights.
- Only 10–30% of installed machines are under service agreements at many companies (Wipro).
Bain & Company notes that without real-time insight into asset health and usage, OEMs fail to capture billions in aftersales value (Bain, 2024).
How Digitalisation Unlocks Value
Makula delivers modular solutions that transform installed base operations into a connected ecosystem:
- Asset Hub: A machine data hub that creates a digital twin of every asset in the field.
- Industrial AI: Recommends actions, predicts failures, and identifies service opportunities using real-time insights.
- 3D Stream: Provides visual spare parts lookup, exploded diagrams, and interactive maintenance guides.
- Field Service: Connects service teams with real-time asset context to improve dispatching, task tracking, and resolution.
- Customer Portal: Offers a white-labelled experience for clients to monitor assets, request service, and reorder parts online.
Why Makula is Not Just Another Installed Base Platform
Most installed base management tools focus narrowly on asset tracking or CRM-style records. But OEMs today need more than just a digital filing cabinet. They need a connected ecosystem—one that links machines, service teams, and customers in real time. That’s where Makula stands apart.
Case Studies in Digital Installed Base Management
- Krones uses digital twins and remote AR support to manage entire packaging lines. This innovation has reduced downtime, improved energy efficiency, and differentiated their service model (Bain).
- GEA Group, a food processing equipment supplier, implemented AR-powered remote support and IoT monitoring to deliver faster, contactless service. It reduced on-site visits and enhanced uptime even during COVID travel restrictions (Bain).
- Heidelberg connected over 11,000 printing presses to a digital service platform, enabling customers to monitor machine status and receive predictive alerts. Their “Assistant” portal directly contributed to increased service revenue (CIO).
Case Studies in Digital Installed Base Management
Proven ROI
From Insight to Action with Makula
Makula gives OEMs the tools to turn installed base chaos into a connected, profitable ecosystem. Whether you're trying to increase contract attachment rates, improve uptime, or empower service teams with real-time data—Makula delivers the platform to make it happen.
Start your transformation today. Contact our team to see how we can help you monetise your installed base.
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