Customer Operations Platform for Tooling Machinery
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Let customers find documentation, service history, parts, and answers without calling your team. Improve customer satisfaction and reduce support load at the same time.
Get rid of spreadsheets and digitalize field service and technical help desk to boost efficiency and improve customer satisfaction
Unlock recurring service revenue by launching a customer portal and offering new digital services through our software.
Give your dealers instant access to up-to-date product information, 3D parts identification and sales tools.
What is a customer operations platform for industrial equipment?
A customer operations platform for industrial equipment manages the full customer lifecycle around your equipment in one integrated software solution — from first contact to after-sales support. Instead of stitching together CRMs, help desks, field service apps, and buildling your own customer portal, Makula's Customer Operations Platform brings everything into one system
Installed Base Management
Manage all Customers and assets with its manuals, service histories, 3D models, and product information centrally in the Asset Hub.
Help Desk & Field Service
Capture tickets from customer portals, emails, or calls. Organize tasks visually with Kanban boards and maps, schedule technician visits, and collect service reports and signatures via mobile. All in relation to assets in Asset Hub.
Cutstomer Self Service Portal
Give customers secure, intuitive access to asset documentation, product catalogs, and enable service requests—all fully branded to your company.
AI Capabilities for After-Sales
Launch an AI Copilot for your installed base so your technicans, customers and partners can retrieve valuable asset information faster.
Distributor Enablement
Provide your Distributors access to a digital product catalogue, 3D Files, Videos and enable them to sell more.
3D Spare Part Shop
Showcase your equipment in 3D so your customers, partners and technicans can easily identify spare parts
Launch a Modern Customer Service Portal
Reduce support volume with self-service to reduce repetitive inquiries
Transform Field Service
Preserve Machinery Knowledge
Generate Recurring Revenue with Subscriptions
Offer your customers premium access to digital services—directly linked to every machine they operate
Collaborate Better with Distributors and Service Partners
Makula gives you a structured way to share everything your partners need to sell, service, and support your machines — all in one place.
Here’s what our customers say about us
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Being a user of 30+ machine brands, I can firmly state that Makula's after-sales platform is transformative. It doesn't just enhance and streamline communication with OEMs—it revolutionises it, driving unparalleled customer satisfaction in an increasingly complex and dynamic production
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Since we started using Makula, we've gained a broader perspective on the evolving world of digital after-sales. The software has seamlessly blended with our processes, enhancing operations and providing fresh insights. It's a gentle reminder of the portential avenues open for SME machine suppliers in this digital era.
The efficiency and clarity that Makula brought to our after-sales operation is unparalleled. Our team is more aligned, our customers are happier, and our revenue is on the rise. Highly recommended!
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Thanks to the implementation of Makula, we have achieved full traceability of all customer requests. We consolidated all after-sales interactions into a single platform, which has significantly improved our response times and operational efficiency
Since implementing Makula in June 2023, we've seen a dramatic reduction in errors and a significant boost to our after-sales efficiency. Makula has streamlined our processes, allowing us to provide faster and more accurate service to our customers. This has not only improved customer satisfaction but has also generated additional revenue through monthly sales.
Makula's platform has been a game-changer for us. Onboarding was incredibly smooth, and the system's ease of use has significantly improved our after-sales service efficiency. Our technicians now save several hours each day by reducing the time spent on phone calls and searching through scattered documents.
Ready to transform your machine maintenance?
