Robotics & Automation Machinery

Customer Operations Platform for Robotics & Automation Machinery

Turn one-time machine buyers into long-term revenue. Manage your installed base, launch a customer portal, and digitalize your help desk and field service.
Industry leaders we work with
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Launch Customer Portal

Let customers find documentation, service history, parts, and answers without calling your team. Improve customer satisfaction and reduce support load at the same time.

Streamline Field Service & Support

Get rid of spreadsheets and digitalize field service and technical help desk to boost efficiency and improve customer satisfaction

Generate €500K+ in New Revenue

Unlock recurring service revenue by launching a customer portal and offering new digital services through our software.

Enable Distributors to Sell More

Give your dealers instant access to up-to-date product information, 3D parts identification and sales tools.

What is a customer operations platform for industrial equipment?

A customer operations platform for industrial equipment manages the full customer lifecycle around your equipment in one integrated software solution — from first contact to after-sales support. Instead of stitching together CRMs, help desks, field service apps, and buildling your own customer portal, Makula's Customer Operations Platform brings everything into one system

Launch a Modern Customer Service Portal

Give your customers 24/7 access to detailed machine information—making it easier to sell spare parts, strengthen customer loyalty, and streamline service requests. Everything your customer needs, accessible in one secure portal.

Reduce support volume with self-service to reduce repetitive inquiries

Let customers find answers, manuals, and videos in seconds. Automate common questions with smart search or AI chat — freeing your team to handle complex issues.

Transform Field Service

Get rid of spreadsheets and digitalize field service and technical help desk to boost efficiency and improve customer satisfaction

Preserve Machinery Knowledge

Makula helps machinery manufacturers and distributors build lasting knowledge bases for every machine in their installed base—ensuring critical expertise remains accessible even as teams change.
Upload manuals and machine docs
Record AI Voice Notes with Knowledge and save them against your assets
Avoid knowledge loss when staff turns over

Generate Recurring Revenue with Subscriptions

Makula helps machinery manufacturers and distributors move beyond one-time sales by turning each machine in the field into a source of recurring subscription income.

Offer your customers premium access to digital services—directly linked to every machine they operate

Collaborate Better with Distributors and Service Partners

For machinery manufacturers, it's often challenging to keep distributors and service partners up to date. Whether it’s new product information, service procedures, or machine configurations — essential knowledge is often scattered, outdated, or locked in internal systems.

Makula gives you a structured way to share everything your partners need to sell, service, and support your machines — all in one place.

Here’s what our customers say about us

Being a user of 30+ machine brands, I can firmly state that Makula's after-sales platform is transformative. It doesn't just enhance and streamline communication with OEMs—it revolutionises it, driving unparalleled customer satisfaction in an increasingly complex and dynamic production

Christopher Staub
CEO @ Allpack

Since we started using Makula, we've gained a broader perspective on the evolving world of digital after-sales. The software has seamlessly blended with our processes, enhancing operations and providing fresh insights. It's a gentle reminder of the portential avenues open for SME machine suppliers in this digital era.

Erik Döinghaus
Managing Director @ Döinghaus

The efficiency and clarity that Makula brought to our after-sales operation is unparalleled. Our team is more aligned, our customers are happier, and our revenue is on the rise. Highly recommended!

Norbert Kaiser
Managing Director @ PFM

Thanks to the implementation of Makula, we have achieved full traceability of all customer requests. We consolidated all after-sales interactions into a single platform, which has significantly improved our response times and operational efficiency

Fernando Neves
Global Customer Support Manager @ Sienz

Since implementing Makula in June 2023, we've seen a dramatic reduction in errors and a significant boost to our after-sales efficiency. Makula has streamlined our processes, allowing us to provide faster and more accurate service to our customers. This has not only improved customer satisfaction but has also generated additional revenue through monthly sales.

Robert Thornton
Sales Director @ Turmec

Makula's platform has been a game-changer for us. Onboarding was incredibly smooth, and the system's ease of use has significantly improved our after-sales service efficiency. Our technicians now save several hours each day by reducing the time spent on phone calls and searching through scattered documents.

Edward Herbert
COO & Founder @ Dogtooth

Ready to transform your machine maintenance?